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Levitate your brand on LinkedIn

Levitate your brand on LinkedIn

Your LinkedIn profile is more than an online resume. It’s a tool to learn about your industry, promote your expertise and prospect for new business. But before you can mine the data on the network, you have to supply some of your own. Here are 12 steps you can take to optimizing your LinkedIn profile …

The Revolution Will Not Be Printed

The Revolution Will Not Be Printed

It’s easy to believe that since print survived radio and television it will survive the Internet. After listening to Barry Dawson, I’m not so sure. Or to take a more nuanced approach, I’m not sure it will continue to influence the culture and the economy to the extent it has since Gutenberg invented movable type …

3 Steps to Creating Social Networks

3 Steps to Creating Social Networks

I’d just finished writing a social media strategy for a rather large healthcare company when my client asked: how are we going to implement this? One step at a time. A week later I think we have a solid plan for launching the network, first with employees, then with their customers and prospects. While developing …

Ghosts in the Machine

Ghosts in the Machine

This holiday season, get ready for the blitz. We’re not talking football. We’re talking tech. The National Retail Federation is projecting 2012 holiday sales will rise 4.1% from 2011 levels. A good portion of that will go to consumer electronics. Researchers at Booz & Co. expect a 4% rise in consumer purchases of downloadable gifts …

Marketers still searching for digital roadmap

Marketers still searching for digital roadmap

Ninety percent of companies do not have an integrated digital marketing strategy, despite studies that show an increasing number of customers migrating to the digital platform. Only 9% of chief marketing officers say their companies have a “highly evolved digital marketing model with a proven and clear path of evolution,” according to a CMO Council …

Media extend reach through expanded tweets

Media extend reach through expanded tweets

Starting this week you can read snippets of articles or watch moments from TV shows like BET’s 106 & Park, all from inside a tweet, as the world’s leading micro-blogger attempts to monetize its service. In a blog post Twitter said it is expanding the offering to help users discover new content. Chances are good …

Dialing up sales with mobile phones

Dialing up sales with mobile phones

Those people in your store with the mobile phones? They’re more likely to browse than buy. That’s the conclusion of Jinal Shah, a digital strategist at JWT in New York. Shah and her team conducted a quantitative study, zeroing in on anyone 18 years old and above who used a smartphone or tablet to shop …

America gets its information on the fly

America gets its information on the fly

Nearly 9 in 10 smartphone owners use their devices for consumer research. They are using them to perform real-time searches to help arrange meetings with friends, solve problems or find information to settle an argument, according to a new study from the Pew Internet & American Life project. Within the past 30 days, smartphone or …

The business end of social media

The business end of social media

What’s the hottest trend in social media and how can we jump on it? If your marketing team is investing in this brave new world, those are the wrong questions to ask. That according to Jay Baer, a social media speaker, author, consultant and co-author of The NOW Revolution. During a webinar this week Baer …

Forget Peak Oil. How about Peak Internet?

Forget Peak Oil. How about Peak Internet?

The rapid rise of Internet adoption in the United States has peaked, a trend that has implications for marketers who have shifted their budgets to interactive from print. One in five American adults does not use the Internet, according to the Pew Internet Project, which interviewed 2,260 adults age 18 and older in English and …

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