Just because someone “Likes” your Facebook page doesn’t mean they’ll visit your business. Entrepreneurs need to engage these visitors, whether they encounter your business through Facebook, Twitter, Pinterest or your website. Please join me in a discussion of how to meet and measure success in digital communications at the Rotary Club of Sarasota Keys’ Business to Business Mixer.
The event will take place from noon to 1:15 p.m. on Tuesday, Feb. 4. At Café L’Europe on St. Armands Circle. Admission is $5 per person. Lunch is included. There will be a cash bar.
Enjoy meeting fellow Sarasota business professionals and community leaders as the Rotary club continues a 50-year tradition of fostering good will and building lasting friendships. I’ll be making a short presentation on planning and measuring a social media program.
To RSVP or for more information contact Jack Geldi at firstname.lastname@example.org or (941) 586-2777.
Your LinkedIn profile is more than an online resume. It’s a tool to learn about your industry, promote your expertise and prospect for new business. But before you can mine the data on the network, you have to supply some of your own.
Here are 12 steps you can take to optimizing your LinkedIn profile to increase the visibility of you and your company:
Name. Use your full name, not abbreviations or nicknames.
Personal headline. Choose text that highlights what makes you valuable and unique.
Profile photo. Choose a professional-looking photo that reflects your industry and goals.
Personalized URL. In Profile edit mode, click the Edit link next to your current URL (below your profile photo) and type in your name. If it’s taken, try adding your middle initial.
Summary. Summarize your specialties, interests and expertise in narrative form. Brand yourself by telling a compelling story. Connect your Twitter account, company website, personal website and blog. To optimize your profile for search (SEO), incorporate keywords that best describe your skill set and career goals.
Experience. List your work experience and ensure that each company reference links to the correct LinkedIn company page. Then go beyond employer and job title to list your projects and achievements.
Skills & Expertise. Highlight your key strengths. List items that are relevant to your job and career goals. These form the basis of endorsements of those skills by others. Remember to return the favor. The same criteria apply to the Interests section.
Education. A full education section adds credibility.
Contact information. Provide your business email address and phone number. If you want to limit how people can contact you, click the Edit link next to your personalized URL.
Recommendations. Request at least one recommendation for each position you’ve listed, and return the favor by writing recommendations for others in your network.
Groups. Join discussion groups that interest you and participate. It will establish your expertise and keep you top-of-mind with other thought-leaders.
Companies. Start by following your own company, then add those that reflect your personal brand.
Once you’ve completed your profile, take steps to build your network and influence:
Contacts. Connect with current and past coworkers, managers and clients, then reach out to new connections who share your professional interests and qualifications.
Updates. Establish your image as an expert in your field. Share status updates that are timely and relevant to your audience.
For more guidance in expanding your profile, see the help page on LinkedIn.
No one ever mistook Mr. Mom for Superman. No lavish praise for the stay-at-home dad. No kudos for bucking the stereotype. Dads who buy groceries in the middle of the day look less like superheroes than the unemployed. Those who leave work at five to start dinner feel like corporate welfare cheats.
As I read Sheryl Sandberg’s Lean In: Women, Work, and the Will to Lead, I couldn’t help concluding that the burden of housekeeping will continue to fall on women until cultural expectations change for their mates. For men who struggle with the issue of leadership at home as well as work, I offer a few observations based on the chapter titles in Sandberg’s book:
Fill the ambition gap. “Men are expected to be ambitious,” Sandberg writes. “Women are expected to be nice.” Men can be both. Offer to split the chores. And when your spouse has to work late, don’t carp when she gets home. She’s heard enough complaining at the office.
Set the table, don’t just sit at it. Arrive home early and make dinner, maybe on alternate nights. On the days when your spouse cooks, offer to wash the dishes.
It’s a jungle gym, not a ladder. The kids were your idea as well as hers. Offer to split the chauffeur work. Watching the ballgame instead of reading to your kids will feel better now, but your children have long memories, and one day they’ll be taking care of you.
Speak your truth. If you feel a disproportionate amount of the work is falling on you, don’t slam a door you don’t really want to close. Talk about it with your spouse. She might give you a “now you know how it feels” look but eventually she’ll realize that she can’t function effectively at work without your support at home.
The myth of doing it all. Now you know what women have known for centuries: you can have it all but not all at once. There isn’t time to clean, cook, take care of the kids and work on your doctorate. You’ll fall asleep during one of those activities. “Instead of perfection,” Sandberg writes, “we should aim for sustainable and fulfilling. Success is making the best choices we can . . . and accepting them.”
So lean into your family and home. So lean into your family and home. Only then will you truly become the man of the house.
If your career has stalled with the economy, it might be time to change the tune . . . with a little help from your friends in the music world.
I’m thinking of people like Ella Fitzgerald and saxophonist Phil Woods. I had the pleasure of interviewing Woods back in the day when he provided Billy Joel with a sassy solo on the hit “Just the Way You Are.” He’s a legend in jazz circles, and for good reason, playing with a passion, dexterity and generosity toward emerging artists. Good advice for the business as well as the jazz world.
Woods is not the only musical philosopher. Listen to the wide range of talent in the genre, from Bebop to Bossa Nova, and you’ll hear lessons for life, as well as your career. Here are four easy pieces culled from the masters:
Take turns. Listen to the interchange between Phil Woods on alto and Roy Hargrove on flugelhorn on their recording “Voyage,” featuring the Bill Charlap Trio. All of the band members solo, but then they step back to give the other person a turn. Works in the office, too.
Support others. Elevations is a new band of young musicians from Pittsburgh, Pennsylvania. Their debut recording of the same name is a study in cooperation. The musicians support the material, which is another way of supporting each other. Check out the song “Worlds of Resource” for a refreshing view on working as a unit.
Stay cool. Miles Davis epitomizes the attitude and practices it well on the recording “Kind of Blue,” especially on the track “So What.” It predates the phrase “whatever” but captures the sentiment without an excess of cynicism.
Swing a little. Put some sass into your work. Listen to anything by violinist Stephane Grappelli and try to keep your feet from moving. Pair him with classical violinist Yehudi Menuhin and the works of George and Ira Gershwin and you’ve got fascinatin’ rhythm. And a model for strutting your stuff at work.
Or as Ella sang, “It makes no difference/If it’s sweet or hot/Just give that rhythm/Everything you’ve got.”
Someone left the radio tuned to a station that programs NPR’s Weekend Edition on Saturday mornings. As I reached for the dial to switch to a classical music station, Fred Child, the host of Performance Today, cued up Astor Piazzolla’s “La Muerte del Angel” by the string quintet Sybarite5, recorded live in Holley Hall in Sarasota, Florida.
My wife and I had just seen a series of bracing concerts there, and so I stepped into the shower . . . and back a lifetime to a concert by the Guarneri Quartet, who played Bartok’s String Quartet No. 1 with an intensity that shredded their bows. And here was a quintet whose founder came from Sarasota and who could play with the same nuance and fervor. Not what you would expect from a laid-back city by the sea.
Then Child announced that Sybarite5 had recently recorded an album of Radiohead covers. Time to step out the shower and learn a bit more about the group.
Named after the ancient Greek city in southern Italy now identified with seekers of pleasure and luxury, Sybarite5 is the first string quintet ever selected as winners of Concert Artists Guild International Competition in its 60 year history. The media have compared the group to rock stars who play with missionary zeal. Its members have performed in traditional venues (Carnegie Hall) as well as nontraditional ones (the CBS Early Show).
And while their repertoire includes composers known in the classical world, such as Piazzolla and Mozart, the quartet released a recording of covers of the music of Radiohead called “Everything in its Right Place,” following in the wake of another musical pioneer, pianist Christopher O’Riley, the host of NPR’s From the Top, who has released several transcriptions of Radiohead music.
Sybarite5 was founded by double bassist and former Sarasota resident Louis Levitt. In addition to his work with Sybarite5, Levitt has been featured on chamber music appearances that have included the Aspen Music Festival as well as performances with Grammy winning composer Bob James. He has also performed with the Sarasota Orchestra. He recently became the first ever double bassist to win the Concert Artist Guild Competition.
As for the other members of the quintet, many have a foot in both classical and contemporary worlds:
Laura Metcalf, cello, was featured as a soloist with the One World Symphony playing an arrangement of Messiaen’s Quartet for the End of Time.
Sarah Whitney, violin, led the Cleveland Central Philharmonic Chamber Orchestra as concertmaster on tour to Carnegie Hall.
Angela Pickett, viola, performs with the Princeton Symphony and has played the fiddle with numerous ensembles, including the Chieftains.
Sami Merdinian, an Argentinian violinist, has received worldwide recognition for his performances as a soloist and chamber musician, including his work with the Perlman Chamber Music Workshop, which holds a winter residency in Sarasota.
I’m downloading another of the group’s recordings now, the EP “Disturb the Silence.” It features music by Radiohead and Piazzolla, plus two original works written for the quintet, and made its debut at number 11 on Billboard’s Classical Crossover chart.
Every year or so Ringo Starr and his All Starr Band hit the road to bring cheer and nostalgia to boomers and their kids. After 17 studio recordings under his own name and a career spanning more than 50 years, the former Beatle has amassed a large catalog of songs that reveal a philosopher as well as a lovable mug. Finger bling and peace signs aside, the guy delivers some sobering wisdom for those who look beneath the mirth. It may sound simple, ordinary, even natural, but practicing his philosophy is more complex than it sounds.
Here’s what I’ve learned since I saw him sitting there, a generation ago on the Ed Sullivan Show:
Have a heart. “Maybe I haven’t always been there just for you,” he sings on “Weight of the World.” “Maybe I try but then I got my own life, too.” Ah, remorse and regret, the terrible twins who visit the conscientious all too often. Ringo chose career over companions when he went on tour, as many corporate road warriors do today. While acknowledging that you have to pay your dues, Ringo counsels compassion. Give yourself, and others, a break. “But no matter what you choose, choose love.”
Give peace a chance. “Last night I had a peace dream,” he sings in “Peace Dream.” “No need for war no more/Better things we’re fighting for.” Like efforts to minimize hunger and pain. And while he often advocates for global harmony, he also emphasizes the need for inner peace. “I’ve got to remember some days when I feel sad/Nothing lasts forever, and everything must pass,” he sings on “Y Not.”
Let go. So things don’t work out. “Ev’ry time I see your face/It reminds me of the places we used to go,” he sings on one of his signature songs, “Photograph.” “But all I got is a photograph/And I realize you’re not coming back anymore.” Time to leave the twins behind, along with all of the other baggage. Forgiveness helps. “It all comes down to who you crucify,” he sings in “Weight of the World.” “You either kiss the future or the past goodbye.”
Good advice for people of good will. All you have to do is act naturally.
Here’s something we haven’t heard in the last five years: while government and retail shed jobs, builders continue to add them.
A closer look at the numbers shows a split recovery. While the overall economy added 88,000 jobs in March, three areas lost workers that month: government (7,000), retail (24,000) and manufacturing (3,000). Since the start of 2011, government has shed 391,000 jobs, and millions of workers continue to leave the labor force, according to figures quoted in the Wall Street Journal.
The opposite is happening in the building trades. Reflecting the growing recovery in the U.S. housing market, the construction industry added 18,000 positions in March and a healthy 169,000 since last September. That brings construction’s cumulative gain since 2011 to 367,000, beating the 357,000 gain in manufacturing.
Those figures reflect increasing activity in the market. Privately owned housing starts in February stood at a seasonally adjusted annual rate of 917,000, 27.7 percent above the February 2012 rate of 718,000, the U.S. Census Bureau reports. Sales of existing homes and condos have also grown, from 4.52 million to 4.98 million over the same period.
While the economy still faces headwinds, housing looks like it’s building a solid foundation for recovery.
It’s easy to believe that since print survived radio and television it will survive the Internet. After listening to Barry Dawson, I’m not so sure. Or to take a more nuanced approach, I’m not sure it will continue to influence the culture and the economy to the extent it has since Gutenberg invented movable type more than 500 years ago.
Certainly print works better for some content and some eyes, but not news. Its immediacy seeks out the fastest and most flexible medium, and digital tools deliver. Combine original content, new distribution channels and innovative marketing and you have a potentially profitable business, as well as an alternative to ink.
That brings us to Dawson, a resident of the West End of Monroe County, a rural area of the Pocono Mountains in Northeast Pennsylvania. Long inhabited by the descendants of German and Dutch settlers, the area best known for woodlands and resorts continues to transition to a bedroom community for metropolitan New York and New Jersey. Several papers, radio and television stations cover the region but shifts in the economy and the culture have gutted their newsrooms.
Enter the digital entrepreneur. Dawson grew up in the West End, moved to North Carolina and returned to take a job in radio promotion with a pair of stations in the nearby Lehigh Valley. He has local knowledge, knows how to bypass channel surfers by embedding commercial messages in programs and lives on his mobile phone. Combining those assets, he bought a police scanner, became a reluctant reporter and launched westendsupporter.com and westendradio101.com. He also integrated his site with accounts at Facebook and other networks as a way to drive traffic and measure results.
Dawson believes that with its speed to market, digital news will eventually replace printed news. It’s a natural fit. Blending content and commerce creates a viable business model. Only time and his bank account will prove him right. Meanwhile, here are five conclusions I’ve drawn from his venture:
Digital trumps print for speed and relevance
Mobile devices trump PCs for optimum news delivery
Micro content beats state, national and international news for gaining followers
In our attention-deficit culture, product integration trumps advertising
For marketers, digital offers the precise measurement of the effectiveness of the ad spend.
Where do you find your news? And do you think print and the people who produce it will dwindle in importance?
Many brick-and-mortar stores struggle in the Internet age, and new shopping centers present challenges to established retailers. Enter Jesse Balaity, owner of Balaity Property Enhancement in Sarasota. With a master’s in architecture and a decade of experience, he designs and manages projects in retail, mixed-use and hospitality. In Sarasota, he has consulted on the new Diamond Vault building and Touch of Africa on St. Armands Circle. His newest project, Carats Fine Jewelry & Watches on Bay Road, opens soon.