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Retail Therapy

Retail Therapy

How do you compete effectively in the retail space? Listen to Sarasota’s Jesse Balaity and take a page from the Apple playbook: Think different. You can download the Acrobat file here. BIZ941_RETAIL THERAPY

Retail Therapy

Retail Therapy

Many brick-and-mortar stores struggle in the Internet age, and new shopping centers present challenges to established retailers. Enter Jesse Balaity, owner of Balaity Property Enhancement in Sarasota. With a master’s in architecture and a decade of experience, he designs and manages projects in retail, mixed-use and hospitality. In Sarasota, he has consulted on the new …

Non-profits can profit from social media

Non-profits can profit from social media

How can non-profit organizations use social media to further their cause? Writing in Great Britain’s The Guardian, David Lawrance, head of development at The Clare Foundation, says that charities and other non-commercial organizations can boost donations and energize volunteers . . . if they adopt the practices of the business world. “A recent survey showed …

Creatives without borders

Creatives without borders

“Curiosity about life in all of its aspects, I think, is still the secret of great, creative people.” – Leo Burnett At a breakfast meeting of a nonprofit organization dedicated to good deeds, Ed started talking about a funeral. A friend had died and the family didn’t have the money for burial. So Ed and …

Getting a grip on the grippe

Getting a grip on the grippe

You’ve had an inoculation and you’re still concerned about contracting the flu. Aside from living in a bubble or wearing a mask, technology can only do so much to protect you. If you do get sick, these three smartphone apps might help speed relief. iTriage. The app lets you diagnose symptoms, identify an illness and …

3 Steps to Creating Social Networks

3 Steps to Creating Social Networks

I’d just finished writing a social media strategy for a rather large healthcare company when my client asked: how are we going to implement this? One step at a time. A week later I think we have a solid plan for launching the network, first with employees, then with their customers and prospects. While developing …

The Wisdom of Clients

The Wisdom of Clients

I’ve developed some of my best ideas about social marketing after talking with clients who think they don’t know much about the discipline. These self-described novices are not only modest; they’re plugged into their company in ways no agency can replicate. So when they talk, it pays to listen. This week, while writing a social …

Flattening the Learning Curve

Flattening the Learning Curve

If your New Year’s resolution includes learning something new, Sal Khan has a lesson for you. And it’s free. An indefatigable educator with three degrees from MIT and a Harvard MBA, Khan has built an online learning library of 3,600 videos on topics ranging from medieval history to hypertension to mortgage rates. He narrates and …

Ghosts in the Machine

Ghosts in the Machine

This holiday season, get ready for the blitz. We’re not talking football. We’re talking tech. The National Retail Federation is projecting 2012 holiday sales will rise 4.1% from 2011 levels. A good portion of that will go to consumer electronics. Researchers at Booz & Co. expect a 4% rise in consumer purchases of downloadable gifts …

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