Archive for the ‘Culture’ Category

Here’s looking at you, kid

Wednesday, September 8th, 2010
heres-looking-at-you-kid

Like a scene from the movie “Minority Report,” word comes that vending machines in Japan can determine your age and gender and recommend the appropriate beverage.

A machine inside Tokyo’s Shinagawa train station features a camera and a 47-inch touch-screen monitor. “When a person stands in front of the screen, a camera captures his image and a sensor determines the person’s gender and approximate age,” according to the Wall Street Journal. “Based on that reading, the machine ‘recommends’ drinks that fit the customer’s profile.”

Japanese vending machineThe technology also allows advertisers to gather data about customers.

Privacy advocates are concerned that the images could be stored, cross-referenced with personal data and sold. Governments could use the images to track its citizens without their knowledge, much like the U.S. warrantless wiretaps after 9/11. Commercial monitoring comes after several municipalities began mounting video cameras at intersections in U.S. cities, ostensibly to deter crime.

And you thought you only had to worry about online privacy.

Who owns you?

Tuesday, September 7th, 2010
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The Who once asked “Who are You?” an existential question couched in a pop-song wrapper. In the digital age the more pressing issue is who owns our data, both the information we buy and the data we create.

We face at least two issues: access and privacy.

Apple’s approach to digital rights management provides a nuanced example of the issue of access to the data we buy. When we purchase music on a CD we buy the right to listen to that music in any form on any device—instant access. When we buy a song from iTunes, Apple restricts the mobility of that material: we can synch our music collection with up to five computers but we can’t transfer the songs to an unauthorized computer.

web_boxCloud computing—the process where the data and the application that creates and displays it reside on a computer somewhere in the ether—provides an example of both issues. Here we own the data and rent the application and server space, or get it for free thanks to advertiser support. But if we can’t connect to the Internet, if we don’t have continuous access, ownership means little. And if the data isn’t locked down on our servers, is it secure?

It’s the second issue, that thorny combination of privacy and security, that causes the most concern. If access to the data we buy or create is restricted by law or logistics, can we say that we fully control it? Who does? The people who sell the data, or the companies that house it?

If data is your lifeblood, who owns it—and you?

In memoriam

Monday, September 6th, 2010
in-memoriam

My father died on August 13. As his ashes were buried, my brother read this passage from Tolkien’s The Fellowship of the Ring:

The Road goes ever on and on
Down from the door where it began.
Now far ahead the Road has gone,
And I must follow, if I can,
Pursuing it with weary feet,
Until it joins some larger way,
Where many paths and errands meet.
And whither then? I cannot say.

PR at the crossroads

Tuesday, August 17th, 2010
pr-at-the-crossroads

Mashable has posted a thorough look at how social media is changing the field of public relations. The article includes a briefing on the social media press release, with an example from commercial provider Pitch Engine.

NewsBasis helps writers market their expertise

Monday, August 2nd, 2010
newsbasis-helps-writers-market-their-expertise

A new service debuts today that could change the way writers publicize their work, and their areas of expertise.

NewsBasis is the communications equivalent of a matchmaker. Journalists issue requests for information and writers can respond. It’s a targeted way for both parties to find sources and promote their work, without a lot of waste.

In some ways NewsBasis is similar to Help a Reporter Out (HARO) and PR Newswire’s ProfNet. All three services allow journalists to post questions and search for expert sources. They also allow PR pros, companies and writers to search for questions from journalists or receive those queries via email. The idea is to allow journalists to cut through the clutter of unsolicited pitches and writers to better target their queries to the journalists who want the information.

LouGrant1NewsBasis differs from the competition with the introduction of real-time commentary on published articles. The service allows writers to embed their point of view or corrections directly in articles on the Internet. Journalists signed with the service will see those comments when they view the article online. They’re also notified by the service when a source leaves a comment.

Other features will look familiar to people using either HARO or ProfNet. The NewsBasis media notification tab allows users to type keywords into the search bar and read real-time activities by journalists. As with HARO, users also can receive email alerts.

With this week’s launch NewsBasis pits itself against some stiff competition. HARO brings nearly 30,000 reporters and bloggers, more than 100,000 news sources and thousands of small businesses together to exchange information. In addition to pumping out alerts to sources, ProfNet lets journalists search a database of more than 30,000 expert profiles.

HARO is free to PR pros, companies and writers. It also offers a free Twitter feed, especially helpful for communicators toting mobile devices. ProfNet is free to reporters but charges a fee to experts and their representatives. NewsBasis, which is in beta, is free at this point.

All of these services could change the face of publicity for authors, and not just because they provide a more efficient way to pitch their work. They give us the choice between active and passive publicity. Instead pf cold calling journalists, we’re now able to contact them directly about a topic in which they’re interested.

It can also allow authors to contribute to the news, rather than react to it through Google Alerts or other monitoring services. We can get the inside story about who’s writing what before journalists publish those articles and blogs. That should reduce the frustration so many authors feel when promoting their work.

A word about making history

Tuesday, July 27th, 2010
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Mickie Kennedy has an interesting post this morning about writing books for their media-relations value. To summarize his thesis, even in a digital age the printed work can give you credibility and a reputation as an expert in your field. I learned that first-hand when the company now known as Sanofi Pasteur US hired me to write a book about the organization’s rise from horse farmers to suppliers of vaccines to the world.

Brand_New_Day_cover 2While the company paid for the first printing of The Spirit of Swiftwater we arranged the second printing with a university press just itching to publish a business book. That attracted the interest of several thought-leaders in the industry. I knew we’d struck gold when one of the world’s most influential virologists, a doctor who’d been working with WHO to contain bird flu in Asia, visited the company and accepted an autographed book.

Those of you who know me know that I live to write large-scale works that appeal to a wide audience. I think there are several reasons why an executive or an individual would hire a writer or a ghostwriter to create one of these: to promote the organization or the person, or to be more altruistic, to leave a legacy. I often tell the story of Marco Polo and his travels along the Silk Road. His father Making_History_cover 2and uncle made the journey years before they took the young explorer yet few people know their names. Every kid who’s splashed in a pool knows about Marco. The reason is simple: Marco wrote about the journey.

If you’re fascinated with an elegant tool for marketing, or just a fleeting moment of fame, I have a few resources for you, including two documents that detail the rationale, project scope and budgetary outlines of a book-length project. You can download Brand New Day and Making History from this website.

Good luck on the journey.

A heartbreaking life of staggering generosity

Wednesday, July 21st, 2010
a-heartbreaking-life-of-staggering-generosity

An eerie thing happened on September 14, 1982. I received a letter from John Gardner that morning about a pack of short stories I’d left with him to critique, at his suggestion, even though I wasn’t one of his students. Later that day, as I sat on the rim of the copydesk, the city editor swiveled in his chair and, pointing to the computer, said, “Look at this.”

It was an AP story reporting that the novelist had died in a motorcycle accident on his way home that day. He was forty-nine. The story sounded like something from his latest novel.

Gardner was well-known in and out of literary circles for his outsized characters and their philosophical rants. Some of his books, like October Light, made the bestseller lists. A few months before his death the New York Times led its book review section with commentary on his last novel, Mickelsson’s Ghosts, a work I had just finished reading.

John Gardner explainsI’d met him earlier in the year in a class at a local university. The professor had invited Gardner to talk about fiction and, as a bonus, he’d read and commented on the first page of our latest submissions. He had a shock of white hair that flowed over his forehead and small, wrinkled eyes. His pipe kept going out as he talked. Later the professor invited some of us to his apartment to continue the discussion. Sitting on the floor, our backs to the tiled fireplace, we listened as Gardner talked about his work.

Some of the discussion was funny. “Why did you sell the short story on Julius Caesar to Playboy?” “Because they offered the most money.” Other parts were more serious. Gardner didn’t give a toss about genres; he didn’t care whether people considered his work popular or literary, thoughtful or entertaining. He wanted to be known as a storyteller. He constantly courted the ancient arts, rewriting epic tales like Beowulf from the monster’s point of view. (Years later, Hollywood would turn his novel Grendel into a movie, the closest to populism the author ever got.)

John Gardner typewriterEmerging from the dream
For emerging writers Gardner is best known for his view that fiction should remain a “vivid and continuous dream” in the mind of the reader, uninterrupted by extraneous detail. Yet his books were crammed with characters philosophizing about life. He seemed obsessed with philosophy and argued constantly against nihilism, a doctrine that nothing is knowable, that rejects all distinctions of moral value. In his work of criticism, On Moral Fiction, he called for books with “just and compassionate behavior,” art that “establishes models of human action.” He may have identified deeply with Grendel, the monster who finds himself cast out of heaven because he’s ugly, comes from a bad family and asks too many questions.

While his characters were not always models of behavior, Gardner was a kind and generous man, lending his time and name to aspiring writings. I met him that May in class and shared an evening with friends, but I wasn’t his student. Yet he invited me to his home in Susquehanna to discuss and critique my work.

I arrived on a fine spring day to find the novelist in a farmhouse on the edge of town, nestled in the hills the locals call the Endless Mountains, purplish gray and draped with mist like the webs of tent caterpillars. The clapboard house had curlicues over the porch; it looked like an old train station.

Inside sat Gardner’s son Joel, a photographer, and Susan Thornton. She and John were to be married—the week he died. A visiting colleague handed him a few short stories and a novel for comment. They talked about producing plays in Susquehanna and about a literary magazine on which he was working.

Gardner went into his study to concentrate on the story. His desk consisted of a door resting on two sawhorses, covered with pipes and papers. He hunched over the story, making quick notes with a pencil. Then he and Susan had to leave. He apologized over and over for giving me so little time.

Mickelsson's Ghosts AMZA life in fiction
Back in the living room, I asked Joel how much of his father’s work was autobiographical—a questions many writers hate but I was too young to know at the time. Not much, Joel said, but then he opened the door to the dining room. It was long and sparking with new plaster walls and thick with beams. The mead hall from Grendel, the house from Mickelsson’s Ghosts. I felt a chill, as if the spirit of those characters were looking over my shoulder.

There were other similarities. The main character in that book, Peter Mickelsson, is a professor at the State University of New York at Binghamton who is battling a failing national reputation and the IRS, which is after him for back taxes. He lives in Susquehanna and is going through a divorce. That much mirrored Gardner’s life. But Mickelsson is going mad, his mind enflamed with the ghosts of Martin Luther and Nietzsche, his wife, his son, two lovers and a murderous couple who used to live in the farmhouse. Joel smiled at this and said his father made up most of the book.

John Gardner hatThe lion of literature
Whatever its condition at the end, Gardner’s career in fiction got off to a slow start. He was born on July 21, 1933, in Batavia, New York. His father was a dairy farmer and lay preacher, his mother a high school literature teacher. His first novel sold about 1,000 copies but The Sunlight Dialogues became a bestseller in 1972 and October Light won the National Book Critics Circle Award in 1976. He raced motorcycles, survived surgery for cancer of the colon and married twice. He lectured at the Bread Loaf Writers Conference. He settled in rural Susquehanna, on a thirty-acre farm. Writers sought his comments on fiction and his clout with publishers.

A gifted writer with a marvelous ear for dialogue, he had always written interesting books. But with Mickelsson’s Ghosts he reached the top of his form, merging his beloved philosophy with a strong story line. He also seemed to have mellowed from the harsh critic of his youth to a man who wanted to say good things about others. People said he was trying to find his place. Others found him humble and generous.

The day I visited him in the Endless Mountains he sat on the couch and chatted in a smooth and quiet voice about new projects. I told him I’d had trouble finding his work in the local bookstore. It wasn’t filed under “fiction.” Concerned that his backlist had gone out of print, I asked the clerk if she carried Gardner’s books and she led me to the back of the story. There they were, filed under “literature.”

Gardner threw back that great mane of white hair and howled with delight, much like I imagine Grendel might have done.

E-book ‘em, Danno

Tuesday, July 20th, 2010
e-book-em-danno

Amazon is reporting that for the past three months e-books have outsold hardcovers. Sales of Kindle, Nook and Sony’s device are rising.

The blog stops here

Friday, July 16th, 2010
the-blog-stops-here

The growth of blogging among adults has flattened and continues to decline among teens. That has implications for writers as well as marketers.

A pair of surveys from the Pew Research Center’s Internet & American Life Project shows a rapid decline in blogging among teens and young adults and a modest rise among people 30 and older. To quote the study: “In 2006, 28% of teens ages 12-17 and young adults ages 18-29 were bloggers, but by 2009 the numbers had dropped to 14% of teens and 15% of young adults. During the same period, the percentage of online adults over 30 who were bloggers rose from 7% in 2006 to 11% in 2009.”

Overall, blogging has leveled off among adults over the past few years, hovering around 10-12% of Internet users.

Amanda Lenhart, lead author for the studies, told me that among those under 30, the shift away from blogging follows their migration to newer social networks and technologies such as mobile devices. “We attribute some of the decline among young adults to the move away from MySpace, which made blogging a prominent feature of a profile, to Facebook, which does not offer the same opportunities to engage in an activity that the site terms blogging.”

Researchers elsewhere have measured the same declining interest in blogs, but for other reasons:

  • A year ago Adweek reported that Internet use had reached a plateau and the growth of blogs had flattened. According to Forrester Research, the number of households with Internet access grew 3 percent from 2008 to 2009. Slightly less than 20 percent of respondents reported reading blogs, the same figure as 2008.
  • That week ReadWriteWeb reported research from Universal McCann that showed blogging has reached a saturation point. “UM notes that 71% of users report reading blogs—an increase of only 1% since [2008].”
  • In February 2010 HubPages’ Larry Freeman wrote that growth in U.S. traffic at major blogging sites WordPress and TypePad has flattened. The one contradictory statistic: U.S. traffic at Blogspot has grown by about 40%.
  • In June The Economist reported that traffic at two of the most popular blog-hosting sites, Blogger and WordPress, is stagnating, according to media research firm Nielsen. “By contrast, Facebook’s traffic grew by 66% last year and Twitter’s by 47%.”

Anecdotal evidence from the B2B world supports the studies. In a post, Matthew Ingram says he knows of several entrepreneurs who have replaced their free blogs in favor of subscription-only email newsletters. And Michael Hickins reports on BNET that while the number of active communities at network storage company EMC has increased by nearly 30% over two quarters, the number of blogs has dropped by 70%.

What could lead to such a leveling of blog activity? Lack of time and attention to start. And the perception that the activity isn’t valued by others and doesn’t contribute to the writer’s income or ego. Maybe there’s a growing realization that, while anyone can become a publisher, not everyone wants to read our thoughts.

Citizen journalists are discovering what mainstream media have known for centuries: people’s attention is just as valuable and elusive as their time. Engaging it requires a lot more than a forum.

Writers go local

Friday, July 9th, 2010
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Nancy Shukaitis, the former Monroe County Commissioner whose steadfast opposition to the Tocks Island Dam helped sideline the project, will appear Saturday as part of the Monroe County Book Expo. Shukaitis, along with about 20 other local authors, will discuss the industry and their work at the Eastern Monroe Public Library (EMPL) in Stroudsburg.

Shukaitis book cover“I think the public will be quite amazed at just how many writers we have in the Poconos and what a wide, diverse array of genres and subjects are represented by the works of the authors at the expo,” said Rob Ramos, EMPL library assistant.

The event will feature two presentations: a panel at 11 a.m. with Gloria Mallette, Alissa Grosso and me entitled “Using Networks to Promote and Publish” and a discussion at 1 p.m. by author and attorney Michael Ventrella on “The Perils of Self-Publishing.” The rest of the day will be devoted to book sales and discussion. The event runs from 10 a.m. to 4 p.m. The library is located at 1002 N. Ninth St.

Admission to the expo is free. Details in today’s Pocono Record. For more information call EMPL at (570) 421-0800, ext. 13.