Archive for the ‘PR’ Category

NewsBasis helps writers market their expertise

Monday, August 2nd, 2010
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A new service debuts today that could change the way writers publicize their work, and their areas of expertise.

NewsBasis is the communications equivalent of a matchmaker. Journalists issue requests for information and writers can respond. It’s a targeted way for both parties to find sources and promote their work, without a lot of waste.

In some ways NewsBasis is similar to Help a Reporter Out (HARO) and PR Newswire’s ProfNet. All three services allow journalists to post questions and search for expert sources. They also allow PR pros, companies and writers to search for questions from journalists or receive those queries via email. The idea is to allow journalists to cut through the clutter of unsolicited pitches and writers to better target their queries to the journalists who want the information.

LouGrant1NewsBasis differs from the competition with the introduction of real-time commentary on published articles. The service allows writers to embed their point of view or corrections directly in articles on the Internet. Journalists signed with the service will see those comments when they view the article online. They’re also notified by the service when a source leaves a comment.

Other features will look familiar to people using either HARO or ProfNet. The NewsBasis media notification tab allows users to type keywords into the search bar and read real-time activities by journalists. As with HARO, users also can receive email alerts.

With this week’s launch NewsBasis pits itself against some stiff competition. HARO brings nearly 30,000 reporters and bloggers, more than 100,000 news sources and thousands of small businesses together to exchange information. In addition to pumping out alerts to sources, ProfNet lets journalists search a database of more than 30,000 expert profiles.

HARO is free to PR pros, companies and writers. It also offers a free Twitter feed, especially helpful for communicators toting mobile devices. ProfNet is free to reporters but charges a fee to experts and their representatives. NewsBasis, which is in beta, is free at this point.

All of these services could change the face of publicity for authors, and not just because they provide a more efficient way to pitch their work. They give us the choice between active and passive publicity. Instead pf cold calling journalists, we’re now able to contact them directly about a topic in which they’re interested.

It can also allow authors to contribute to the news, rather than react to it through Google Alerts or other monitoring services. We can get the inside story about who’s writing what before journalists publish those articles and blogs. That should reduce the frustration so many authors feel when promoting their work.

A word about making history

Tuesday, July 27th, 2010
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Mickie Kennedy has an interesting post this morning about writing books for their media-relations value. To summarize his thesis, even in a digital age the printed work can give you credibility and a reputation as an expert in your field. I learned that first-hand when the company now known as Sanofi Pasteur US hired me to write a book about the organization’s rise from horse farmers to suppliers of vaccines to the world.

Brand_New_Day_cover 2While the company paid for the first printing of The Spirit of Swiftwater we arranged the second printing with a university press just itching to publish a business book. That attracted the interest of several thought-leaders in the industry. I knew we’d struck gold when one of the world’s most influential virologists, a doctor who’d been working with WHO to contain bird flu in Asia, visited the company and accepted an autographed book.

Those of you who know me know that I live to write large-scale works that appeal to a wide audience. I think there are several reasons why an executive or an individual would hire a writer or a ghostwriter to create one of these: to promote the organization or the person, or to be more altruistic, to leave a legacy. I often tell the story of Marco Polo and his travels along the Silk Road. His father Making_History_cover 2and uncle made the journey years before they took the young explorer yet few people know their names. Every kid who’s splashed in a pool knows about Marco. The reason is simple: Marco wrote about the journey.

If you’re fascinated with an elegant tool for marketing, or just a fleeting moment of fame, I have a few resources for you, including two documents that detail the rationale, project scope and budgetary outlines of a book-length project. You can download Brand New Day and Making History from this website.

Good luck on the journey.

Libraries to present book, author expo July 10

Thursday, June 10th, 2010
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The Associated Libraries of Monroe County will present Monroe County Book Expo on Saturday, July 10, from 10 a.m. to 4 p.m. at the Eastern Monroe Public Library in Stroudsburg, PA. The event will showcase the published works of Monroe County residents. It also strives to encourage aspiring writers and support the exchange of ideas about the creative process and the publishing business.

The expo will offer two feature presentations: a morning panel of authors and bloggers focused on helping writers get their work published and noticed and an afternoon discussion by Michael Ventrella on “The Pitfalls of Self-Publishing.”

EMPL branchParticipating authors must live or own property in Monroe County. They will be offered a space that measures about 36”x36” in exchange for each donated copy of one of their published works to be shared among the public libraries in the county. Authors will be able to sell copies of their publications, meet and greet readers and network with their fellow writers. Authors are responsible for the display, stock, financial transactions and any applicable taxes on the sale of their works.

Authors are required to register in advance for the event. Registration forms are available at each of the participating libraries: Barrett-Paradise Friendly Library, Clymer Library, Eastern Monroe Public Library (including Pocono and Smithfields branch locations), Pocono Mountain Public Library and Western Pocono Community Library. The form is also available online.

For more information, call your local library or Barbara Keiser at EMPL, (570) 421-0800, x13.

Learning from success

Monday, April 19th, 2010
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“I’ve never learned anything from my mistakes. Conventional wisdom is learning from your mistakes. What about learning from your successes?”

Alex Bogusky, co-chairman of Crispin Porter + Bogusky

A ‘Haunted’ we will go

Tuesday, February 16th, 2010
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I’ve had several people ask what it was like on the set of Animal Planet’s new show “The Haunted.” (OK, two people, and one of them was me.) So I thought I’d chronicle my 15 minutes of fame in a blog post that is potentially read by millions and millions of people but has an actual readership of six. (I know and love you all.) So here goes.

A dark and stormy day
On the set of The Haunted 1It is a warm day in July with the look of rain and suspicion. Everyone on the set of “The Haunted,” a new show about paranormal animal activity for Animal Planet, seems to know what’s going on except my daughter and me. The show debuts in a few months and we’re in it, or at least I am, along with the owners of this place, the Candle Shoppe of the Poconos. An elegant stone-and-wood brownstone on the verge of Route 611 just north of the present U.S. headquarters of Sanofi Pasteur in Swiftwater, Pennsylvania, the home was built in 1897 by Dr. William Redwood Fisher, an early benefactor of Dr. Richard Slee, who built his Pocono Biological Labs across the street. The vaccine-maker was called Connaught Laboratories in 1996 when I was hired to write what would become the Spirit of Swiftwater, a history of the company. It later became Aventis Pasteur and now Sanofi Pasteur.

On the set of The Haunted 7Driving around the building, my daughter and I park in the lower lot and walk up the gravel to a wall that divides the building’s front from the highway. The air thickens with water and noise as trucks roar down Route 611 toward Sanofi. We introduce ourselves to our host, Linda Schlier, her husband Jim, who owns a towing business, and two women. One is Jim’s secretary, the other a woman who works in the shop. They’re sitting in lawn chairs by the wall. All are smoking, except Jim. His secretary looks about thirty with shag-cut blonde hair and thickly-veined hands. She takes a drag, looks me in the eye and says, “Who are you.”

Serious challenge. For a moment it feels as if I’ve wandered into a Philip Marlowe novel. Clad in dress shirt and pants as per the producer’s instructions, I feel out of place among the jeans and sweats, a situation that only adds to the discomfort. Then I remember I’m a guest here and tell her I’m the author of the history book. That stops the conversation.

Writing. What a glamorous life.

On the set of The Haunted 3In the beginning
With our backs to the highway we wait our turn to be filmed. This all started a few weeks earlier when Linda graciously offered to sell The Spirit of Swiftwater at her shop. I’d written a few pages about Dr. Fisher but didn’t know much more about him, since he wasn’t the focus of the book. When I delivered the copies Linda told me that Fisher had experimented on animals in the basement and that one of his two daughters had kept a chimpanzee as a pets. I asked how she knew this and she said she’d heard someone talking about it.

A week later I got a call from Alex of Picture Shack Entertainment, the production company for the series. He wanted any information I had on Dr. Fisher and his experiments. He was very nice. I told him I didn’t know about them but filled him in on the history of the labs and the house, which after Fisher died became the home of Kelly Antiques. The Schliers purchased the building in 2007. A few days later another of Picture Shack’s producers, Autumn, asked if she could interview me, on camera at the shop, about the history of the laboratory and the house.

Sure.

On the set of The Haunted 4We’re sitting on the wall when a rail-thin woman in black capris, t-shirt and engineer’s cap introduces herself as Autumn and says they’re running behind schedule and would I mind going on camera at 3:30 instead of 3. She is very polite. Fine. My daughter reads a book and listens to her MP3 player. I ask Linda about the shoot. Turns out they’re re-enacting the moment she and her employees saw odd patterns of light and shadows and felt cold air and scurrying spirits.

“Re-enacting?” I ask.

“Sure,” says Linda, who by now has to be thinking the guy who wrote the book is about a bright as a nightlight.

Mysterious figures
The film crew walks in and out of what used to be Dr. Fisher’s home, built as a retreat from his practice in Hoboken, New Jersey. He moved to the woods and cow pastures of Swiftwater to recuperate from illness. If he could hear the roar of traffic behind us, he’d flee the Pocono Mountain as if he’d seen a ghost. All of us (except the good doctor, who passed on to that great immunization clinic in the sky) watch the crew as it bolts the camera head to a tripod. They’re dressed in black and soon disappear inside the shop. We wait.

A thin twentysomething with black rectangular glasses and a wisp of a beard introduces himself as Alex and draws me On the set of The Haunted 6inside, just as three tall men with razor cuts and silver suitcases parade past. Paranormal investigators, Alex explains, said to be a team of former Pennsylvania state troopers from Hazleton, called in to measure psychic activity.

“We’re going to shoot them first,” he says. He is very deferential.

That’s when we notice a couple in their fifties sitting in the shade with three monkeys. They’re the handlers, here with an animal control officer who specializes in policing film sets. I grab my point-and-shoot camera and my daughter plays with the animals—capuchin monkeys named Bucky, Joey and Abbie. Bucky is 27. My daughter takes the old man, with his sad eyes, slender fingers and possum-like tail. She pets his brown fur while the others climb into her hair.

Welcome to the real world
Then Alex says it’s my turn. The shop consists of two stories of what is now retail space, an attic and a cellar. The interior of the first floor is paneled in wood, dimly lit with an oversized monarch chair and cobblestone fireplace. It’s crammed with candles. They pour forth a riot of scent. The crew sends me upstairs, where people crouch in the front room in the dark like monkeys.

“Go around to the other side and push the curtain aside,” one tells me. I duck under the curtain and sit on a metal chair in front of a large screen on metal legs. The room is so dark I can barely see Autumn in front of me and at first don’t notice a cameraman at the rear, near a window screened in black. A single diffusion light sits in the corner, casing a yellowish glow.

The camera guy introduces himself as Trevor. To put me at ease, he explains why the room is so dark (it’s for dramatic effect) while Autumn reviews what will happen during the interview. She is unfailingly polite and respectful but obviously on a tight schedule. Then she asks about Dr. Fisher and his contribution to medicine. This feels OK, I’m on safe ground. I start to talk about the history of what is now Sanofi Pasteur.

Autumn interrupts. “There’s a reflection. Can you take off your glasses?”

I slide them into my pocket and barely see her nod.

“Tell me about Dr. Fisher’s experiments with monkeys.”

I look at the dark shape that I assume is my interviewer. “I don’t know anything about that.”

“Don’t worry,” she says. “I’ll feed you the answers.”

“What did he do?”

“He was doing experiments to find a cure for yellow fever. He had a guillotine and cut off the monkeys’ heads and did experiments on their brains.”

Suddenly I’m glad my daughter is waiting outside. No wonder Linda thinks the place is haunted.

“There are cages in the basement. You can see them later,” she says and asks about Fisher’s contribution to the labs. I start to set the stage by talking about the founder, Dr. Richard Slee, when she interrupts.

“We don’t care about Dr. Slee. This is about Dr. Fisher.”

OK. Slee’s the reason this house is here, but I’m here to cooperate. So play nice.

She tells me about Dr. Fisher and his alleged experiments and I repeat the information for the camera.

“You’re doing great,” she says in a voice that tells me she’s seen more excitement from the teacup ride at the carnival. She’s still respectful, and I appreciate the comment. Then she asks about the irony of Fisher dying before he can find a cure for a disease that killed his father. That gets my attention. The revelation is new to me, and for about the eighth time today I regret not doing more research on the enigmatic doctor.

“You are very articulate,” Autumn says and asks about the irony of Elizabeth Fisher keeping a pet chimp while her father killed monkeys in the name of science.

Odd. About as odd as my belief that a reality TV producer wants the facts about the labs instead of a dramatization about screaming monkeys. But I’m being unfair. Autumn is relying on the owners who can’t pin down their sources and I didn’t ask a lot of questions when asked to appear in the show. Flattery will get you almost anywhere.

On the set of The Haunted 8Into the cage
Back downstairs the crew films me walking into the building as I hold the book. They film Linda and me at the front counter as we rifle through pages. Then they want to film in the basement.

As soon as I open the door I can smell it, a mix of damp cement and coal ash. Down the narrow stairs we walk, past holes showing lathe through the plaster. A modern oil burner sits on a cement pad leading to a dirt floor. Cages made from chicken wire and boards squat in the corner. A closet with a 4-in. hole in the wooden wall is apparently where the monkeys stuck their heads—not a voluntary gesture, I take it. Linda says the owner of Kelly Antiques took the guillotine with her. Darn, it would have made a good prop. On the other side sits a smaller room with two work benches and items brought by the crew—beakers, test tubes, a white lab coat.

“My, my,” I hear myself say, and for a second I forget that the camera crew is behind me. “What have you been up to, Dr. Fisher?”

“Kinda creepy,” one of the crew says.

On the set of The Haunted 9They’re filming in dim light at slow frame rates that make moving figures stutter and the edges blur. Now I know why Autumn kept asking about the irony of this situation, about the contrast between this pastoral-looking building and the dark secrets it has kept, and why the crew is using those cinematic techniques. Still, as I glance around the basement, I wonder about how my role in this will be seen, since as far as I can tell no one has primary sources or documentation. Vanity of vanities, all is vanity under the sun, and a striving after publicity.

Upstairs I sign another release—the first is a two-page statement that allows the production company to film me, the second to show the book, a stack of which sits untouched on a shelf. And then we’re done.

Even though it’s after five, Autumn invites us to break for lunch. My daughter has waited patiently on the wall and wants to go home. Everyone has been unfailingly polite but it’s been long day, so we decline. Linda hands me her card and asks me to call her about publicity. I’m doubtful but pocket the card. Walking down the wet gravel to the car, we watch raindrops glint in dark beads on the roof. But despite the fact that we’ve left the windows down, the seats are dry.

Spooky.

Sign of the times
A few weeks after the shoot, the Schliers erect a 10-by-10-ft. lighted sign near the entrance to their shop, the kind that crews use to warn of construction and traffic jams. Its beady red lights read “The Animal Planet” and something about The Haunted. I call Linda to ask how she’s doing and she outlines plans to hire a designer who has worked with Disney to turn the basement into an amusement park. He’s going to build an arch over the entrance with overhanging monkeys.

Then on Wednesday I receive an email from Jim Schlier with a press release, a poster of the series, a photo of the front of the candle shop and the Animal Planet logo. The episode is now part of the premier on November 22. It’s called “Lost Souls of the Asylum.” The release reads, in part:

“Linda Schlier is thrilled when her husband, Jim, buys her an old brown stone in Swiftwater, Pennsylvania, to serve as her candle shop. But not long after the shop opens, Linda begins hearing screeching monkeys and seeing terrifying, primate-like shadows. Linda flees, and although determined never to return to her store, she soon discovers that the house once belonged to a scientist who used spider monkeys for medical testing. Realizing the connection, she calls in a paranormal team and psychic to help remove the spirits.”

The morning after
“The Curse of the Candle Shoppe” is broadcast Sunday night as part of the program’s debut. Since we are temporarily without TV, I ask our neighbors, Mary and Pat, to tape the program. Mary calls on Monday to say she’ll drop off the tape later that day.

I ask about the show. She says it was “interesting.” She delivers the line with such a slow cadence that I can see her smile through the telephone line. I ask if it’s that bad.

“No,” she assures me. “It’s reality TV.”

“That bad?”

“No,” she laughs. “It’s just not our kind of show.”

Concerned that I’ve embarrassed myself mightily, I’m not looking forward to the show but, when the tape arrives, I throw it into the VCR and await the disaster with a cold heart. (Yes, I know, the technology dates to the time of Gutenberg.)

The program it isn’t that bad. The Schliers come across as sane, rational people: who wouldn’t be scared of noises if you were alone in an old building at night? Their reaction is the focal point of the show; the monkeys put in a guest appearance but there’s no screaming soundtrack of doom. The only time they appear is when Joey peeks through the hole in the wall where Dr. Fisher allegedly chopped off his predecessors’ heads.

The good news is that my part in the show is brief. My chief reaction is that I look older than I think I should look. Vanity of vanities. What’s that movie about the mirror never lying? The one at home apparently does. But what can you do? I’m lucky I can still run and breathe and take nourishment.

At work I feel conflicted when only one person mentions the show. The potential for embarrassment is great but where’s that 15 minutes of fame? Next time I see him I’m telling Warhol about this.

‘The Haunted’ fan club
As we’re leaving the diner, one of the waitresses asks, “Can I get your autograph?” Her voice is sweet and conspiratorial, with the hint of a smile.

That draws a laugh but her smile quickly dims. “Do you believe that place is haunted?” she asks and continues before I can answer. “I don’t. I think they’re faking it.”

“Ouch,” I say. “That’s a bit harsh.”

Maybe that’s the reality of reality TV.

I turn to leave but she has a parting comment. “That stuff about her being scared of sounds and shadow? That’s just not right.”

The next Saturday I bump into a relative at the post office. As soon as she sees me her face opens in mock amazement. Then Linda tells me that when her husband and brother were kids, they used to look up at the attic of Dr. Fisher’s old home as they rode by on the school bus.”

“What for?” I gamely ask.

“They were looking for monkeys.”

I know my fans.

Nashville Cats

Friday, January 22nd, 2010
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Part 5 of the Tennessee Chronicles

Friday, January 15

Up at 4:30 a.m., in the lobby at 5:30, in the car at 5:45, at Nashville International Airport at 6, board at 7, take off at 7:30. Breakfast at the Noshville Delicatessen. We sit on silver stools at a red Formica counter, a sign on the tiled wall of the kitchen reading “Today, everyone will smile, up-sale and excel!!!” We inhale the coffee.

Diner stoolsThe plane takes a slow bow and squats on the runway. As we taxi, the sun burns over the control tower, the tarmac wet from a hard frost. With a roar we sail above the glittering homes, the sinuous river, the rows of trees like box hedges surround a homestead.

As we head toward Philadelphia, the mountains turn white, the ridges like the spines of prehistoric elephants, ancient gray and wrinkled. The hills give way to potholes of ice in patchwork fields. As always when returning to Philadelphia I notice how gray it looks, the sky a scowl, the roads and buildings a smear of ash. It’s like flying back in time, or recalling a troubling dream. Below, the tanks of the oil refineries resemble handcuffs.

The flaps rise to expose hoses and nozzles and we land with a clunk and a shutter. The lights come on and the air conditioning goes off. I drag the carryon from the overhead and transfer the modern world to my pockets—cell phone, Blackberry, car keys. Down the aisle, through the jet way, down to ground transportation for the van ride to off-site parking and the two-hour drive home. More time, more coffee, more miles. Later we’ll receive an email from Karen, thanking us for making the trip one of her more enjoyable ones and listing her favorite lines from the trip. “Anything that’s breaded and served with cocktail sauce has to be good” makes it to number four.

For now, I think about the good people of Adamsville who welcomed us with a graciousness I haven’t seen in years. And the pleasure of sharing the vagaries of travel with the Fab Five. They are a decent lot.

The Adamsville family

Thursday, January 21st, 2010
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Part 4 of the Tennessee Chronicles

Thursday, January 14

The first thing you notice about the factory is its location. Plunked down in the middle of a field, surrounded by farms and ranches, hemmed in by concrete and a few other industries, the plant consists of a two-story brick office attached to what looks like a metal factory.

The woman at the front desk is friendly and efficient, and a ringer for Courtney Cox. Upstairs in the showroom, a consultant briefs us on new initiatives that will change the business. His name is Andy and he knows more about chemistry and marketing than all of us combined. After the meeting we tour the plant—1.3 million sq. ft. under one roof. Wearing safety glasses and earplugs, we watch as green shower enclosures bob on L-shaped hooks that sweep through the factory on a overhead conveyor. A woman dressed in white pushes one into a booth and sprays it expertly with a white substance called gelcoat. Two men heat a sheet of acrylic and create a tub on a thermoforming machine. A man drills holes in a shower enclosure and installs a grab bar. Others brace the enclosures with wood and box them. The units sit row upon row in the warehouse, marching toward a door on the far wall.

Back upstairs, we break for lunch, then do our day’s major act of kindness—creating Valentine’s Day packets for the relatives of employees who are serving overseas. As I pick the name of a serviceman, I realize how much the people who work here care for their fellow workers, and their families. Such, I hope, are the benefits of living in a small town.

Tour and packages done, we exchange hugs—another pleasant surprise—and pile into the car for the ride back to Nashville: Route 22 north to Interstate-40 and a straight shot to our next destination, the Gaylord Opryland, Garth Brooks singing “Standing Outside the Fire” as the miles fly by. “So what else would you be doing?” Carlene asks and we realize she’s right: we’d be pushing paper, staring at computers, deleting email. Chances are we wouldn’t be doing acts of kindness, or experiencing them on a factory floor.

Gaylord Opyrland atriumThe Gaylord Opryland is quite a contrast to the surrounding countryside. It is a mammoth structure, a hotel and convention center with 2,100 rooms, four indoor gardens, nine restaurants for dinner, coffee shops, sports bars and shops. There are four indoor gardens: Cascades, the Garden Conservatory, Magnolia and Delta. Each consists of an atrium the size of several footfall fields, surrounded by guest rooms and topped by a glass ceiling. Each has a different theme. Cascades features fountains, palms, poinsettias and a gazebo-like bar that overlooks a waterfall.

Tonight we’re headed for hot wings at Jack Daniels and Volare for steak and chops. After dinner we walk through the gardens, 4.5 acres of tropical lush under glass complete with a river and rental boats. It reminds me of the Wynn in Vegas, without the casino, or the Mark Twain riverboat ride at Disneyworld. It’s a long way from the factory, an impression that isn’t lost on us.

Tomorrow: Nashville cats.

The long and winding road

Wednesday, January 20th, 2010
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Part 3 of the Tennessee Chronicles

Carlene loads the van with a crate of sandwiches she got at a Jersey deli and a bag of muffins the size of hubcaps. With Dinny at the wheel, the Fab Five sweeps out of the city on I-40 and when the GPS device says to turn, we head south on two-lane Route 13, a highway that rides the bare back of the ridge, with two-foot shoulders and no guardrail, reminiscent of the Skyline Drive and the Smoky Mountains. With a hand on the door Carlene, who has made this trip once before, peers into the ravine, then at the endless stands of birch. “This looks familiar,” she says, all irony intended.

An hour into the trip we stop at a store that looks like a movie-front, painted in barn red with a sign that reads “Cigarettes sold at state minimum.” We pile out of the car, eager to stretch. Inside the store we find a barrel of pickles (no tongs, Dinny notes), pigs ears, a cooler of beer and two very polite older women behind the counter. We buy a diet Sun-Drop soda for Annette and walk back across the nearly deserted gravel lot to the car. “What else would you be doing?” Carlene asks, the first of many times during the trip.

Winding roadBack on the road she turns in the front seat and reads aloud an article in AARP Bulletin about a man who travels college campuses challenging students to do a million acts of kindness in their lifetimes. That equates to 50 acts of kindness a day for 55 years. We look at each other and wonder aloud if any of us will live long enough to hit the mark. But we’re game.

We drive for another hour without seeing homes or people, passing a lone car and a dog wandering up the road, then enter a small town in Harden County. All of the homes have carports or porches that don’t extend all the way across their fronts. After two-and-a-half hours on the road we cross Pickwick Dam on the Tennessee River and turn left toward the town of Savannah, less than four miles from the Mississippi border. After a quick check-in we pile back into the car and head to a small restaurant on the main street for dinner with the crew from the factory.

The restaurant is fashionably dark, a converted clothing store with alternating black and white walls decorated with pop art. We are greeted warmly by Lisa and three others from the company. They are tolerating our tardiness and brash northern accents well. We order and settle down to shop talk. The appetizer comes—breaded crawfish tails. We pause for a moment of awed silence. Then Karen says, “Anything that’s breaded and served with cocktail sauce has to be good,” and everyone digs in.

Tomorrow: the Adamsville family.

Seatbacks and tray tables up

Tuesday, January 19th, 2010
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Part 2 of the Tennessee Chronicles

So here we are again (with due credit to the Fountains of Wayne, whose song title I’ve borrowed), mashed into these seats on a commuter jet, our baggage along with our prayers for a safe journey jammed into the compartments overhead. The plane is nearly full and all seems well. Then the flight attendant with the frown says we can’t change seats because the plane is “weight-balanced.” “This plane has three sections, A, B and C,” she explains. “Each has to be weight-balanced so you can’t move.” She smiles at the guy who’s trying to change seats. Someone in the back of the plane chuckles. At least they’re taking things in stride.

The Canadair CL65 revs its engines and we rumble and rise, the high pitched whine of the controls cutting through the roar. Below, a boat plies the Delaware River, silver in the winter light. The white storage tanks of oil refineries dot the gray land. Subdivisions spread and lengthen their reach, the houses arrayed in rows like bullets in a bandoleer, the cars slowing as we gain altitude and speed, proof of Einstein’s theory that as a body approaches the speed of light objects elongate and time slows. Suddenly the plane stops shuttering and the stress drops away with the ground, the clouds a carpet of foam, the sky a crystal blue.

Nashville Intl Airport skylightIn two hours we drop from the heavens on Nashville, the hills folding into themselves like cake batter, the landing gear descending with a clunk, the concrete flowing rapidly beneath, and we’re down, wrestling bags from the overhead, checking phone messages and email, rolling through the terminal, down a flight to baggage claim and another to ground transportation and the rental car, a hulking beast that could seat a football team.

Annette is waiting for us, a short woman in her mid-60s with dark brown hair and glasses, a red chapeau and matching jacket, golden earrings like small boxes, a necklace of silver-white beads, a silver-gray purse with running shoes to match. She looks like a Christmas package, with wide eyes and a beneficent smile. Later I discover she used to be a nun, so the image fits. Since Carlene, Dinny, Karen and Annette have all worked together at various times for several companies, they exchange hugs and roll the luggage to the rental lot, where the car, and the journey into the heartland, await.

Tomorrow: the long and winding road.

The Fab Five

Monday, January 18th, 2010
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Part 1 of the Tennessee Chronicles

Wednesday, January 13

I drive to Philadelphia International today on the first leg of a three-day trip to a manufacturing facility in Tennessee. It lies at the end of a two-hour plane ride and, after that, a two-and-a-half-hour journey by car. One of the agency’s newer clients, the company makes shower enclosures and bathtubs in this remote facility.

Carlene, the director of marketing, has gathered five of us for a PR summit. She’d invited three other consultants—Annette, who runs a small agency in Manhattan; Dinny, the owner of a graphics-design shop in Pennsylvania; and Karen, a database expert who will analyze all of the company’s projects. Together we comprise the Fab Five, the oracles of the bathing world. Several company employees will also be there, including Lisa, who is in charge of PR, and a couple of product managers and finance people. Carlene knows who counts.

But I’m getting ahead of myself. The parking facility outside PHL consists of two lots on either side of the road, bordered by chain link fence on one side and a looming edifice of beige brick and broken glass that used to house Westinghouse power systems. On one side of the road the lot has labeled all of the lanes after counties in Europe and South America. I pull into the side where the rows are named after animals and park in Dolphin. The trip is off to a good start.

I shouldn’t be so facetious. It’s just that I don’t always agree with the idea that travel broadens the mind, or that other bromide—that the purpose of life is the journey, not the destination. Completion counts.

Philadelphia Intl AirportJack is my van driver. He’s tall and broad, with an overhanging nose and brown dots at his temple. As he whisks me to the terminal, I ask about the abandoned building. Turns out he worked there in the 1970s. “At one time the plant employed 8,500 people.” We shake our heads.

The tower at Philadelphia International beckons like a snow cone, and within minutes we pull up at Zone 3 for US Airways domestic flights, an underground cavern of highway, taxis, buses and concrete barriers. Jack grabs my bag from the back of the van and opens the door. That’s a surprise. So is the smile and handshake as he wishes me well.

I tell him I appreciate that, then zigzag through the stanchions that mark the queue for the US Airways counter. A mature woman in the company uniform, white shirt with blue slacks and blazer, points to one of the computer kiosks, so I swipe the company credit card, tap in the airport code for Nashville (BNA), confirm that I have no checked luggage and watch the machine grind out a white boarding pass.

After that it gets a little trickier. I’m in terminal A and have to get to terminal F. That means I have to catch a shuttle, so I head down endless corridors, around corners, down the stairs and finally through a door into what looks like a back lot. There’s the bus. It’s packed, row upon row of people and luggage, our backs pressed against the sliding doors, teetering around every corner.

But who’s complaining. It’s not Atlanta, where you need a train to get from one terminal to the next, or the New York City subways, where. . . . But I digress.

Since I’m early I have time to sit in the dining area between Oriental fast food and pizza and watch the people in the Jet Rock Bar & Grill across the way. They look like they’re having fun. From here the place looks more like a mall than a hanger. It gives you a false sense of safety. There are no clocks, so I keep checking the time on my cell phone.

It’s time. Gate F9 is done in US Airways gray, a shelf of a space overlooking the planes. And there sit Carlene and her crew. She’s a tall woman, a seasoned marketing person who has met both Bill Clinton and Miss America, presumably not in the same room. She’s wearing a long pink coat with toggle buttons over a black top over slacks, her hair a little blonder than I remember it. She smiles when she sees me and offers a hug. Dinny is a little taller than me, a slender, distinguished looking man with white hair and a sports coat. Karen has intense eyes and shaggy brown hair. She looks as if she runs 10 miles before breakfast. Tall and slender, she’s wearing slacks and strap-on sneakers. We won’t meet the Annette until later, since she’s flying American from New York.

Together we will conquer the markets. For today, we’ll settle for a safe flight and an uneventful drive into the heartland of Tennessee.

Tomorrow: seatbacks and tray tables up.