Posts Tagged ‘internet’

Browsing the big picture

Wednesday, September 7th, 2011
browsing-the-big-picture

Laura Larsell has posted a thoughtful article on Mashable called “Why Browsing Is So Important to Content Discovery.” In it the librarian and information organizer at Trapit argues that the practice is a crucial component of information discovery.

Today we find information directly through search engines or indirectly through social media contacts, but those processes narrow the chute from the beginning. Larsell says browsing offers value in that it opens us to chance and opportunity before we dig too deeply. “It allows an information seeker to expand organically upon an initial vague, often unarticulated need.”

In a phrase, browsing gives readers the big picture, not just the details, a critical advantage when starting a project. “Browsing gives information seekers a high-level sense of what exists within a collection, while presenting easy entry points to explore the unknown. It also allows for lesser-known works to stand alongside — and compete with — the more canonical ones they resemble.”

Digital graffiti

Thursday, August 11th, 2011
digital-graffiti

We try to ignore spam, the unsolicited email and comments on our blogs designed to sell everything from male enhancement to website development. Judging from the text, much of it comes from people who grapple with English as well as ethics. Their pitches would be funny if we didn’t have to waste so much time weeding the mailbox or disinfecting our blogs. But like physical graffiti, some of the defacement is fascinating. Like admiring a tattoo without committing to one.

Take the reaction from a post I did on The Builder Buzz, a new feed about innovation in the building trades. The post is called “ABC Green Home debuts at Pacific builders’ show.” The comment goes like this (as Dave Barry says, I am not making this up):

“Thank you for picking the correct go over this excellent, I am fervently about that not to mention real love reading through a little more about this kind of article. As long as promising, as you may generate specialist knowledge, wouldn’t you reactions posting an individual’s web page with a lot more particulars? This is very useful for i am”

WordPress flagged the author as “autoblogging” at zoomshare.com, a website hosting and traffic optimization service, so we can assume this is a bot. The host is listed as Los Angeles-based Ubiquity Server Solutions, which apparently facilitates bulk email blasts.

Makes you long for the good old days of Nigerian bank scams. At least those messages have a plot.

My personal blog seems to attract the greatest amount of spam. Most of it is promotional and contains links to websites that offers products or services (and I’m being kind here). You can tell from the URL but you can’t always suss that out from the comment itself. Case in point: this pitch for a free iPad and iPhone:

“Hello! I realize this is kind of off-topic however I needed to ask. Does building a well-established blog like yours take a massive amount work? I’m completely new to operating a blog but I do write in my journal daily. I’d like to start a blog so I can share my experience and feelings online. Please let me know if you have any recommendations or tips for brand new aspiring bloggers. App”reciate it!”

The text sounds legitimate until you look at the clues: a suspect URL or email address, poor grammar and punctuation and the favorite phrase of the digital parasite, “This is kind of off topic.”

More like questionable ethics on the part of the business that hired this person.

That random comment follows an earlier blast from a spammer linking to the same URL but using a different email address at Yahoo! That one starts “My spouse and I absolutely love your blog and find almost all of your post’s to be just what I’m looking for.”

Almost? If you’re going to flatter, you might as well go all the way.

Then there’s the other black hole of time and money, the email inbox. Back when I was using a permission-based mail system it calculated that over five years 98% of all messages received were spam. The server software where I work must use a smarter algorithm because we get very little spam but the personal mailboxes reek of the stuff. Just today I received notice about horoscopes (“Click here now for Your Free Prediction, Free Tarot Reading, and Free Biorhythm”), diets (“Safely lose 20-30 pounds in 30 days!”) and dating (“Love is there. We can help you find it.”)

I predict the only thing we want to find is the off button.

Back to blogs. Here’s one more example of digital pollution to close the show, from an erstwhile marketer trying to sell laptop cases:

“Throughout the great scheme of things you actually secure a B+ with regard to effort. Where you actually confused us ended up being in your particulars. You know, people say, the devil is in the details.”

No, the devil is on the Internet.

Study finds news readers shift to Internet

Tuesday, March 15th, 2011
study-finds-news-readers-shift-to-internet

More people say they get their news from the Internet than from newspapers, according to a survey by the Poynter Institute and other organizations. Some 41% of readers say they get most of their news online, besting newspapers as primary sources by more than 10%.

Ad dollars are following the eyes. “Last year marked the first time online advertising outpaced newspaper advertising,” Jolie O’Dell reports at Mashable.

Poynter Print-and-Online-Advertising-Revenues-Fall-in-2010The numbers come from the State of the News Media 2011, the eighth edition of an annual report on the health and status of American journalism. The survey results are drawn from a sampling of more than 2,000 adults in January 2010. The report was produced by the Project for Excellence in Journalism and funded by the Pew Research Center.

The study finds the state of newspapers, and journalism by proxy, is more problematic than other media. In an essay based on study results a trio of writers — Rick Edmonds of the Poynter Institute and Emily Guskin and Tom Rosenstiel of the Project for Excellence in Journalism — predict cultural and economic shifts will continue to batter the medium.

Last year, as other media rallied, advertising revenues at newspaper organizations fell by more than 6% — that after a recession-led drop of 26% in 2009. Print circulation declined by 5% daily. That means more job cuts in newsrooms, which the study estimates have shrunk by 30% in the last 10 years. Despite the declines profit margins remain around 5%.

Unfortunately for those organizations, the survey found newspapers still haven’t discovered how to generate revenue from digital initiatives. Ad revenue increasingly comes from independent networks, aggregators such as Google and social networks such as Facebook. Newspapers also have little control over content and access to reader metrics when companies like Apple deliver their product.

“The clock,” the report concludes, “continues to tick on finding strong supplementary revenue streams as print seems certain to stagnate or decline further.”

Women lead users of Twitter

Friday, December 10th, 2010
women-lead-users-of-twitter

Eight percent of adult Internet users say they use Twitter. The greatest percentage of users are college-educated Hispanic women aged 18-29 who live in cities. Those are the results of a first-ever survey by the Pew Research Center’s Internet & American Life Project that focuses exclusively on users of the microblogging service.

Pew study pie chart how often Tw users ck for materialTwitters users differ on how frequently they check the service to monitor material from their networks. A little more than a third check daily while a comparable number say they rarely check the site.

Most users post a mix of personal and work-related information. A majority say that they post “humorous or philosophical observations.” And if your business is interested in tracking down these users to serve them messages and ads, the study reveals that 24% of respondents use the service to tweet their location, with 7% of them doing so on a daily basis.

The blog stops here

Friday, July 16th, 2010
the-blog-stops-here

The growth of blogging among adults has flattened and continues to decline among teens. That has implications for writers as well as marketers.

A pair of surveys from the Pew Research Center’s Internet & American Life Project shows a rapid decline in blogging among teens and young adults and a modest rise among people 30 and older. To quote the study: “In 2006, 28% of teens ages 12-17 and young adults ages 18-29 were bloggers, but by 2009 the numbers had dropped to 14% of teens and 15% of young adults. During the same period, the percentage of online adults over 30 who were bloggers rose from 7% in 2006 to 11% in 2009.”

Overall, blogging has leveled off among adults over the past few years, hovering around 10-12% of Internet users.

Amanda Lenhart, lead author for the studies, told me that among those under 30, the shift away from blogging follows their migration to newer social networks and technologies such as mobile devices. “We attribute some of the decline among young adults to the move away from MySpace, which made blogging a prominent feature of a profile, to Facebook, which does not offer the same opportunities to engage in an activity that the site terms blogging.”

Researchers elsewhere have measured the same declining interest in blogs, but for other reasons:

  • A year ago Adweek reported that Internet use had reached a plateau and the growth of blogs had flattened. According to Forrester Research, the number of households with Internet access grew 3 percent from 2008 to 2009. Slightly less than 20 percent of respondents reported reading blogs, the same figure as 2008.
  • That week ReadWriteWeb reported research from Universal McCann that showed blogging has reached a saturation point. “UM notes that 71% of users report reading blogs—an increase of only 1% since [2008].”
  • In February 2010 HubPages’ Larry Freeman wrote that growth in U.S. traffic at major blogging sites WordPress and TypePad has flattened. The one contradictory statistic: U.S. traffic at Blogspot has grown by about 40%.
  • In June The Economist reported that traffic at two of the most popular blog-hosting sites, Blogger and WordPress, is stagnating, according to media research firm Nielsen. “By contrast, Facebook’s traffic grew by 66% last year and Twitter’s by 47%.”

Anecdotal evidence from the B2B world supports the studies. In a post, Matthew Ingram says he knows of several entrepreneurs who have replaced their free blogs in favor of subscription-only email newsletters. And Michael Hickins reports on BNET that while the number of active communities at network storage company EMC has increased by nearly 30% over two quarters, the number of blogs has dropped by 70%.

What could lead to such a leveling of blog activity? Lack of time and attention to start. And the perception that the activity isn’t valued by others and doesn’t contribute to the writer’s income or ego. Maybe there’s a growing realization that, while anyone can become a publisher, not everyone wants to read our thoughts.

Citizen journalists are discovering what mainstream media have known for centuries: people’s attention is just as valuable and elusive as their time. Engaging it requires a lot more than a forum.

All things video

Tuesday, June 8th, 2010
all-things-video

More than half of all adults in the United States have used the internet to watch or download video. That from the Pew Internet & American Life Project, run by the nonpartisan Pew Research Center.

The most popular content? Comedy or humorous videos, rising in viewership from 31% of adult internet users in 2007 to 50% of adult internet users in the current survey. Educational videos ranked second, rising from 22% to 38%. In last place were political videos, although their doubling in viewership from 15% to 30% signals yet another shift in engagement and content delivery.

The report is based on data from telephone interviews conducted by Princeton Survey Research Associates International between June 18-21, 2009 among a dual-frame (cell and landline) sample of 1,005 adults, 18 and older.

While marketers have plotted this growth for years, traditional media have recently seen the light, with newspapers and other outlets charging their reporters with carting video-capable cameras along with their notepads. The newest wrinkle in that trend comes by way of National Public Radio, which shows that it, too, has the chops to survive in this brave new world.

Prior to an interview at the All Things Digital conference, NPR CEO Vivian Schiller provided a humorous glimpse at NPR personalities trying out new digital technologies. After a passionate introduction by Schiller, the co-hosts of All Things Considered, Robert Siegel and Michele Norris, are transformed through the magic of stutter edit into urban hipsters.

Max Headroom would be proud.

max_headroom sunglasses