Posts Tagged ‘memoir’

A word about making history

Tuesday, July 27th, 2010
a-word-about-making-history

Mickie Kennedy has an interesting post this morning about writing books for their media-relations value. To summarize his thesis, even in a digital age the printed work can give you credibility and a reputation as an expert in your field. I learned that first-hand when the company now known as Sanofi Pasteur US hired me to write a book about the organization’s rise from horse farmers to suppliers of vaccines to the world.

Brand_New_Day_cover 2While the company paid for the first printing of The Spirit of Swiftwater we arranged the second printing with a university press just itching to publish a business book. That attracted the interest of several thought-leaders in the industry. I knew we’d struck gold when one of the world’s most influential virologists, a doctor who’d been working with WHO to contain bird flu in Asia, visited the company and accepted an autographed book.

Those of you who know me know that I live to write large-scale works that appeal to a wide audience. I think there are several reasons why an executive or an individual would hire a writer or a ghostwriter to create one of these: to promote the organization or the person, or to be more altruistic, to leave a legacy. I often tell the story of Marco Polo and his travels along the Silk Road. His father Making_History_cover 2and uncle made the journey years before they took the young explorer yet few people know their names. Every kid who’s splashed in a pool knows about Marco. The reason is simple: Marco wrote about the journey.

If you’re fascinated with an elegant tool for marketing, or just a fleeting moment of fame, I have a few resources for you, including two documents that detail the rationale, project scope and budgetary outlines of a book-length project. You can download Brand New Day and Making History from this website.

Good luck on the journey.

Building the brand (and career) through books

Wednesday, January 6th, 2010
building-the-brand-and-career-through-books

In the digital age, books may seem hopeless outdated. But as a marketing tool, they can generate attention and credibility in a world overloaded with messages.

DyanMachan“The entrepreneur with a book under her belt is no longer a schnook fighting for recognition; she’s a published author sharing her wisdom.” Dyan Machan (“Is a Book the New Business Card?”) writes at SmartMoney.

That dovetails nicely with today’s communications gestalt, which, like social networking, puts the emphasis on sharing.

Leaving a legacy

Tuesday, January 5th, 2010
leaving-a-legacy

In 1271 the Polo family took the first step on a grueling journey of thousands of miles, from the canals of Venice through the desert plains of Persia to the fabled court of Kublai Khan. You know the name of that 17-year-old explorer (so does every child who ever hung out at a pool), but do you remember the names of the father and uncle who led the expedition?

Marco Polo’s famous descriptions of spice and silk, of desert raiders and healing springs, have fascinated people for generations. But Marco was not the first in his family to make the epic trip. In 1260, his father Niccolo and uncle Maffeo set out to sell jewels on the lower Volga. They saw many of the same wonders Marco would report eleven years later. Yet few remember them. Why?

Because Marco wrote about the journey.

Marco also put you in the scene. Readers can feel the grit of the desert and the soothing waters of the oasis at day’s end. Those details, along with the description of the clothing and conversations he experienced, turned a travelogue into a fascinating tale. Centuries later, he’s still capturing the attention of readers the world over.

Today we’d describe Marco’s technique as a simple version of narrative nonfiction. Modern writers from Tom Wolfe to historian David McCullough employ the tools of the novelist to create compelling stories. While basing their material strictly on the facts, narrative nonfiction writers seek to recreate the actions, scenes and feelings that shape a country or a company. They focus on ordinary people who do extraordinary things. They put the reader in the scene.

Stephen Covey (The Seven Habits of Highly Effective People) places this ancient principle in a business context when he says one of our highest aspirations as humans is to love, to learn and to leave a legacy. One way to do so is by sharing your hard-won knowledge with others through a memoir. I had the great good fortune to receive a call from a well-respected publisher a few years back that needed a writer for just such a project. The result was One in a Million, the story of a nurse who took her company from the coal fields of Scranton to the Nasdaq.

I’m not comparing her life to that of Marco Polo’s but like the famous explorer she realized that in order to leave a legacy you have to write about the journey. This short video on YouTube talks about that process.

Enjoy the trip.

Breakfast with Tiffany

Monday, December 28th, 2009
breakfast-with-tiffany

At 8 a.m. the streets are nearly deserted. From the Seventh Street Bridge you can look down a block to the county courthouse and count every meter, every crack in the asphalt. The sun looks glassy on the sidewalk. It’s cold, maybe 16 degrees above. The remnants of an earlier storm sit in lumps of frosted glass, drawn into themselves like the few pedestrians who hustle by. The scene resembles an image taken before the war, rows of hump-backed cars lining the street, the crenelated church in shadow, the stores in relief.

The restaurant belongs in a city far larger than this, to a time just as remote. Inside the smells of bacon and baked goods rise up like old friends from a couch. Sunlight paints the tile and turns the wooden chairs to brass. Art Deco lamps hang like hatboxes from the ceiling and paintings line the wall. Columns in dark pink divide the bricked entryway from the tables. Through the portholes in the wall crystal stars dangle like an afterthought.

The hostess, a woman in her early twenties with pale skin and black hair pulled behind her neck, hands me a menu and says to sit anywhere. She’s wearing seasonal red and black with loops of gold chain in her ears. I imagine her name is Tiffany.

A woman enters carrying a boy who looks about a year old. I’ve seen her on previous visits. She’s worked here as a hostess. She might be the owner. She’s middle-aged, her thick hair pulled back in a crush of waves and fastened with bobby pins, a style from the 1940s that matches the decor. She, too, is wearing red and black, and when the younger hostess sits with them, the resemblance is striking: mother, daughter, grandson.

The waitress is in her early twenties, dressed completely in black, with fly-away blonde hair. She brings coffee and asks what I’d like. Corned beef hash, eggs sunny side, and wheat toast.

“Is that all?” she asks, holding a pad she doesn’t use.

What more could you want besides a warm place to sit at 8 a.m. on a day when even the sunlight seems frozen to the sidewalk? I open a paperback and try to read but the people at the next table prove a pleasant distraction.

Even this close to the holidays, the breakfast trade is slow. Tiffany slides onto a chair across from her mother. She smiles at her son and leans in close, her elegant neck as thin as chalk, her eyes black with mascara, the golden loops swinging beneath her ears, forward and back, following the arc of conversation. The grandmother cuts a ginger carrot pancake into small bites, skewers a piece with her fork and offers it to the boy, who opens his mouth in a wide O. At the last minute she draws the fork back and pretends to eat the pancake, then laughs at the boy’s expression of surprise, finally popping the morsel in his mouth with a cooing sound. The diamond and silver rings on her left hand shine like silverware. She finally gives a spoon to the boy, who taps it on the table to the tune of “bah, bah.”

A woman wearing a gray coat and red knit cap walks into restaurant. Her black heels tick on the wooden floor like an ancient radiator. She removes a tight-fitting red cap, her ball-shaped earrings tangling with long brown hair.

Another waitress, tall with a pageboy and supermodel lips, asks what she’d like to drink.

“Water and chamomile tea,” she says, slowly peeling off her gloves and settling them on the table. She has thick lips and heavy cheeks. In a few minutes she’s joined by a man in a red shirt and corduroy slacks, his silver hair swept back along the sides of his head, his back rounded as he hunches over the table. They talk about a conference she’s organizing for their company, maybe for him. Her voice is soft. I can’t hear his. I decide her name is Holly and that she likes to date older men, maybe gangsters.

The waitress with the flyaway hair has disappeared into the ether, taking the coffee pot with her. As if in her wake, the movers and shakers swoop down on the table nearest the kitchen. It is unofficially reserved for the United Way, where those who’ve led the campaign gather for breakfast. Usually there are at least four—Chuck the builder; Paul the merchant; Ray the finance guy and a fourth man, small and dark, who I recognize but can never identify. Sometimes they’re joined by a woman. Today it’s Chuck and another man, broad and gray. They are the volunteers who keep the community alive, gangsters in their own right.

Holly and her companion leave, a tattoo of heels across the planks. Grandmother wraps her neck in a scarf and swaddles the boy. Tiffany drifts behind the breakfast bar. The waitress with the flyaway hair approaches, pad held in front as if she’s about to pray. “Do you have any plate presents for me?”

That gets a smile. I glance around the restaurant, not quite half-full, and ask, “Is it all right if I stay for a while?”

“You can stay as long as you like but I’m going home at three.”

I don’t think it’s an invitation to follow but I smile and nod and go back to the book. As the clock approaches ten she materializes twice to fill the cup and I decide to leave an outsized tip, even though she’ll never wait on me again. I’m not in Tiffany’s that often.