Posts Tagged ‘promotion’

The new Face(book) of marketing

Tuesday, February 15th, 2011
the-new-facebook-of-marketing

If you’re a creative who wants to market your work, comScore knows where to find your audience. They’re on Facebook.

Social media continues to attract more viewers and advertisers, according to comScore’s report “The 2010 U.S. Digital Year in Review.” Nine out of every 10 U.S. Internet users visits a social networking site every month, accounting for 12% of all time spent online in 2010, the digital measurement firm reports in the whitepaper. Facebook leads the pack of sites that receive that traffic with nearly 154 million unique visitors last year.

Advertisers have followed, serving up 4.9 trillion display ads, an increase of 23% over 2009. Social networking publishers delivered 34% of those ads, up 11% over the previous year.

Creatives interested in marketing their work on a shoestring might want to follow the trend. As they say on Wall Street, don’t fight the tape.

comScore SM usage graph TBB

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Posted in Commerce, Culture, Marketing | No Comments »

Libraries to present book, author expo July 10

Thursday, June 10th, 2010
libraries-to-present-book-author-expo-july-10

The Associated Libraries of Monroe County will present Monroe County Book Expo on Saturday, July 10, from 10 a.m. to 4 p.m. at the Eastern Monroe Public Library in Stroudsburg, PA. The event will showcase the published works of Monroe County residents. It also strives to encourage aspiring writers and support the exchange of ideas about the creative process and the publishing business.

The expo will offer two feature presentations: a morning panel of authors and bloggers focused on helping writers get their work published and noticed and an afternoon discussion by Michael Ventrella on “The Pitfalls of Self-Publishing.”

EMPL branchParticipating authors must live or own property in Monroe County. They will be offered a space that measures about 36”x36” in exchange for each donated copy of one of their published works to be shared among the public libraries in the county. Authors will be able to sell copies of their publications, meet and greet readers and network with their fellow writers. Authors are responsible for the display, stock, financial transactions and any applicable taxes on the sale of their works.

Authors are required to register in advance for the event. Registration forms are available at each of the participating libraries: Barrett-Paradise Friendly Library, Clymer Library, Eastern Monroe Public Library (including Pocono and Smithfields branch locations), Pocono Mountain Public Library and Western Pocono Community Library. The form is also available online.

For more information, call your local library or Barbara Keiser at EMPL, (570) 421-0800, x13.

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Posted in Commerce, Culture, Nonfiction, Novel, PR, Writers, Writing | No Comments »

Rethinking social media

Thursday, May 6th, 2010
rethinking-social-media

MegaphoneThere’s a decent article over at PRSA on how companies can more effectively use social media to promote their business.

Yes, it says the usual things but author Anthony Rotolo makes a point worth repeating: social networks aren’t broadcast media. They’re about conversation. You don’t push a message, or a product. You create a dialog with clients and customers. You help them solve problems. You ask them for advice. And you use that feedback to make your products and services more useful.

Seems like something worth shouting about.

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Posted in Business, Commerce, Social media | No Comments »

Are you writing or wasting time?

Wednesday, January 6th, 2010
are-you-writing-or-wasting-time

“You can’t buy attention anymore.” Alex Bogusky, co-chairman of Crispin Porter + Bogusky

Dell has sold $3 million worth of computers on Twitter. Lenovo cut call center activity by 20% by directing customers to a community website for answers. Retweets supporting Susan G. Komen for the Cure resulted in 11,000 visitors to the Atlanta Chapter’s website.

What works in the business world can also work in the literary world. Writers who want to promote their careers might take a tip from Socialnomics author Erik Qualman, who supplied those stats, and makes the case for using social media to drive engagement and sales, in this video.

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Posted in Commerce, Fiction, Marketing, Nonfiction, Novel, PR, Social media, Writers, Writing | 1 Comment »