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The Revolution Will Not Be Printed

The Revolution Will Not Be Printed

It’s easy to believe that since print survived radio and television it will survive the Internet. After listening to Barry Dawson, I’m not so sure. Or to take a more nuanced approach, I’m not sure it will continue to influence the culture and the economy to the extent it has since Gutenberg invented movable type …

3 Steps to Creating Social Networks

3 Steps to Creating Social Networks

I’d just finished writing a social media strategy for a rather large healthcare company when my client asked: how are we going to implement this? One step at a time. A week later I think we have a solid plan for launching the network, first with employees, then with their customers and prospects. While developing …

Ghosts in the Machine

Ghosts in the Machine

This holiday season, get ready for the blitz. We’re not talking football. We’re talking tech. The National Retail Federation is projecting 2012 holiday sales will rise 4.1% from 2011 levels. A good portion of that will go to consumer electronics. Researchers at Booz & Co. expect a 4% rise in consumer purchases of downloadable gifts …

Take this job and chart it

Take this job and chart it

What’s the best job in the world? Software engineer, according to CareerCast.com, which ranked 200 jobs based on five criteria: physical demands, work environment, income, stress and hiring outlook. (The firm used data from the Bureau of Labor Statistics and other government agencies.) The worst job? Lumberjack. Rounding out the top five were actuary, human …

The check is in the post

The check is in the post

Starting a business? Start it right on social networks. With earned publicity increasingly hard to find and start-up ad budgets small, social media looks like a sure-fire way to promote a business on the cheap. Social networks can help new owners build their trade but the model is different from the top-down, broadcast marketing of …

Across the digital divide

Across the digital divide

The stakes continue to rise for print publications. Last week came news that for every dollar publications earn on their digital editions they lose ten times that amount in print advertising revenue. A new survey out today suggests that gulf will only continue to widen. Fifty-nine percent of U.S. marketers plan to spend more on …

The way we were, in ads

The way we were, in ads

As a kid Jay Paull loved advertising so much he tore ads from publications. Over the years he’s collected quite a few. To share that vast treasure trove of nostalgia he has created Vintage Print Advertisements, a website for a collection that dates to a time before his time—the mid-1800s through the early 1900s. The …

And the award for best product performance goes to . . .

And the award for best product performance goes to . . .

Marketers are boldly going where no advertisers have gone before — subtly into the minds of viewers. With an explosion of media and devices designed to bypass commercials, marketers are integrating their products into the fabric of movies, TV shows and social media sites. That’s not news. It’s the escalation and arrogance that’s taken this …

Going mobile

Going mobile

Print is on the move again. Ever since Bernard Silver and Norman Woodland invented the barcode in 1949 business has worked to turn objects into information. The recession in advertising, the migration from print to digital media, consumer preference for mobile devices—all have accelerated the trend toward digitizing the physical world. Enter the QR, or …

Resistance is futile

Resistance is futile

There’s a scene in the movie “Minority Report” where digital screens read the eyeballs of Tom Cruise’s character and serve up personal ads. A trio of articles this week shows that, as the Borg like to say in “Star Trek,” trying to escape the long arm of marketers has become futile. Starting on June 17, …

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