It’s easy to believe that since print survived radio and television it will survive the Internet. After listening to Barry Dawson, I’m not so sure. Or to take a more nuanced approach, I’m not sure it will continue to influence the culture and the economy to the extent it has since Gutenberg invented movable type more than 500 years ago.
Certainly print works better for some content and some eyes, but not news. Its immediacy seeks out the fastest and most flexible medium, and digital tools deliver. Combine original content, new distribution channels and innovative marketing and you have a potentially profitable business, as well as an alternative to ink.
That brings us to Dawson, a resident of the West End of Monroe County, a rural area of the Pocono Mountains in Northeast Pennsylvania. Long inhabited by the descendants of German and Dutch settlers, the area best known for woodlands and resorts continues to transition to a bedroom community for metropolitan New York and New Jersey. Several papers, radio and television stations cover the region but shifts in the economy and the culture have gutted their newsrooms.
Enter the digital entrepreneur. Dawson grew up in the West End, moved to North Carolina and returned to take a job in radio promotion with a pair of stations in the nearby Lehigh Valley. He has local knowledge, knows how to bypass channel surfers by embedding commercial messages in programs and lives on his mobile phone. Combining those assets, he bought a police scanner, became a reluctant reporter and launched westendsupporter.com and westendradio101.com. He also integrated his site with accounts at Facebook and other networks as a way to drive traffic and measure results.
Dawson believes that with its speed to market, digital news will eventually replace printed news. It’s a natural fit. Blending content and commerce creates a viable business model. Only time and his bank account will prove him right. Meanwhile, here are five conclusions I’ve drawn from his venture:
- Digital trumps print for speed and relevance
- Mobile devices trump PCs for optimum news delivery
- Micro content beats state, national and international news for gaining followers
- In our attention-deficit culture, product integration trumps advertising
- For marketers, digital offers the precise measurement of the effectiveness of the ad spend.
Where do you find your news? And do you think print and the people who produce it will dwindle in importance?





Digital graffiti
Thursday, August 11th, 2011We try to ignore spam, the unsolicited email and comments on our blogs designed to sell everything from male enhancement to website development. Judging from the text, much of it comes from people who grapple with English as well as ethics. Their pitches would be funny if we didn’t have to waste so much time weeding the mailbox or disinfecting our blogs. But like physical graffiti, some of the defacement is fascinating. Like admiring a tattoo without committing to one.
Take the reaction from a post I did on The Builder Buzz, a new feed about innovation in the building trades. The post is called “ABC Green Home debuts at Pacific builders’ show.” The comment goes like this (as Dave Barry says, I am not making this up):
“Thank you for picking the correct go over this excellent, I am fervently about that not to mention real love reading through a little more about this kind of article. As long as promising, as you may generate specialist knowledge, wouldn’t you reactions posting an individual’s web page with a lot more particulars? This is very useful for i am”
WordPress flagged the author as “autoblogging” at zoomshare.com, a website hosting and traffic optimization service, so we can assume this is a bot. The host is listed as Los Angeles-based Ubiquity Server Solutions, which apparently facilitates bulk email blasts.
Makes you long for the good old days of Nigerian bank scams. At least those messages have a plot.
My personal blog seems to attract the greatest amount of spam. Most of it is promotional and contains links to websites that offers products or services (and I’m being kind here). You can tell from the URL but you can’t always suss that out from the comment itself. Case in point: this pitch for a free iPad and iPhone:
“Hello! I realize this is kind of off-topic however I needed to ask. Does building a well-established blog like yours take a massive amount work? I’m completely new to operating a blog but I do write in my journal daily. I’d like to start a blog so I can share my experience and feelings online. Please let me know if you have any recommendations or tips for brand new aspiring bloggers. App”reciate it!”
More like questionable ethics on the part of the business that hired this person.
That random comment follows an earlier blast from a spammer linking to the same URL but using a different email address at Yahoo! That one starts “My spouse and I absolutely love your blog and find almost all of your post’s to be just what I’m looking for.”
Almost? If you’re going to flatter, you might as well go all the way.
Then there’s the other black hole of time and money, the email inbox. Back when I was using a permission-based mail system it calculated that over five years 98% of all messages received were spam. The server software where I work must use a smarter algorithm because we get very little spam but the personal mailboxes reek of the stuff. Just today I received notice about horoscopes (“Click here now for Your Free Prediction, Free Tarot Reading, and Free Biorhythm”), diets (“Safely lose 20-30 pounds in 30 days!”) and dating (“Love is there. We can help you find it.”)
I predict the only thing we want to find is the off button.
Back to blogs. Here’s one more example of digital pollution to close the show, from an erstwhile marketer trying to sell laptop cases:
“Throughout the great scheme of things you actually secure a B+ with regard to effort. Where you actually confused us ended up being in your particulars. You know, people say, the devil is in the details.”
No, the devil is on the Internet.
Tags: blog, comments, defacement, digital, email, graffiti, inbox, internet, pollution, spam, time, Web
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