Posts Tagged ‘portfolio’

Levitate your brand on LinkedIn

Thursday, June 20th, 2013
Levitate your brand on LinkedIn

Your LinkedIn profile is more than an online resume. It’s a tool to learn about your industry, promote your expertise and prospect for new business. But before you can mine the data on the network, you have to supply some of your own.

Here are 12 steps you can take to optimizing your LinkedIn profile to increase the visibility of you and your company:

  1. Name. Use your full name, not abbreviations or nicknames.
  2. Personal headline. Choose text that highlights what makes you valuable and unique.
  3. Profile photo. Choose a professional-looking photo that reflects your industry and goals.
  4. Personalized URL. In Profile edit mode, click the Edit link next to your current URL (below your profile photo) and type in your name. If it’s taken, try adding your middle initial.
  5. Summary. Summarize your specialties, interests and expertise in narrative form. Brand yourself by telling a compelling story. Connect your Twitter account, company website, personal website and blog. To optimize your profile for search (SEO), incorporate keywords that best describe your skill set and career goals.
  6. Experience. List your work experience and ensure that each company reference links to the correct LinkedIn company page. Then go beyond employer and job title to list your projects and achievements.
  7. Skills & Expertise. Highlight your key strengths. List items that are relevant to your job and career goals. These form the basis of endorsements of those skills by others. Remember to return the favor. The same criteria apply to the Interests section.
  8. Education. A full education section adds credibility.
  9. Contact information. Provide your business email address and phone number. If you want to limit how people can contact you, click the Edit link next to your personalized URL.
  10. Recommendations. Request at least one recommendation for each position you’ve listed, and return the favor by writing recommendations for others in your network.
  11. Groups. Join discussion groups that interest you and participate. It will establish your expertise and keep you top-of-mind with other thought-leaders.
  12. Companies. Start by following your own company, then add those that reflect your personal brand.

Once you’ve completed your profile, take steps to build your network and influence:

  1. Contacts. Connect with current and past coworkers, managers and clients, then reach out to new connections who share your professional interests and qualifications.
  2. Updates. Establish your image as an expert in your field. Share status updates that are timely and relevant to your audience.

For more guidance in expanding your profile, see the help page on LinkedIn.


Jumping off the fiscal cliff

Tuesday, November 27th, 2012
Jumping off the fiscal cliff

What’s the best way to position your portfolio so it doesn’t fall off the fiscal cliff? Try doing nothing.

That’s not what you’ll hear in the media, or from some securities firms. Fidelity recommends real estate investment trusts that specialize in healthcare. Seeking Alpha says investors should reduce exposure to U.S. industrials while overweighting global technology. Bond manager PIMCO sees “fiscal contraction without fiscal catastrophe” and an opportunity to sell long-term Treasuries in preparation for inevitable inflation.

Our friends in Venice, Kelly Caldwell and company of Caldwell Trust, say they are creating a defensive posture in client accounts by emphasizing less cyclical investments while keeping equity exposure at current levels. And one writer for the Wall Street Journal cautions about harvesting profits ahead of an almost-certain rise in the capital gains tax rate, advocating a focus on prepaying expenses such as tuition and state taxes.

At Vanguard, the cost-sensitive mutual fund company believes investors should take a wait-and-see approach to portfolio allocation. Rather than anticipating tax rates, you might:

  • Make sure any tax-related decisions are truly in line with your long-term financial goals. A question to ask: are you choosing to recognize capital gains this year because it’s a good move for your portfolio or because you’re speculating that rates are headed higher?
  • Keep taxes in mind throughout the year, not just at the end. That gives you plenty of time to evaluate your situation and make necessary changes.

To that advice I would add a third point, one that Vanguard has championed for years and is echoed by several writers at the Journal: when it comes to your portfolio, think about strategic rather than tactical asset allocation. Year-end shuffling in anticipation of possible rate hikes is a form of short-term trading, one that’s subject to the views and emotions of the moment. Those will change. Your long-term goals probably won’t. Allocate for that.

Then turn off the news.

Pathbrite brightens path to employment

Friday, August 17th, 2012
Pathbrite brightens path to employment

For creatives looking to stand out, Pathbrite might provide a way to promote your career as well as your work. The service allows you to display collections of work. Uploading is simple and the interface is clean.

While the beta version looked stripped down, the enhanced version provides more tools, with a share feature that generates a portfolio URL and an embed code for WordPress-like sites that allow frames. You can also share your work via the big three social networks–Twitter, Facebook and LinkedIn–as well as through email. With the ability to upload Acrobat as well as image files, the service is an ideal way for writers to showcase their work in more visual ways.

You can sign up for Pathbrite People Profiles here.


Continental divide

Friday, January 27th, 2012
Continental divide

What a difference an ocean makes.

Reaction to the release Friday of U.S. GDP numbers varied depending on which side of the pond you’re from.

The headline on the Financial Times website read “US Growth Accelerates to 2.8%.” German’s Der Spiegel wrote “U.S. economy is growing strongly again.” It’s another story in the United States. Bloomberg said “U.S. economy grows 2.8%, less than forecast” and the Wall Street Journal added an element of doubt with “U.S. Economy Expands 2.8%, but Questions Persist.”

Do they ever. After an earlier relief rally the Dow, Nasdaq and S&P spent the rest of the week retracing their gains. This despite the Federal Reserve’s promise to keep interest rates near zero through the end of 2014, a clear signal that if you want to make money, you’ll have to shift the portfolio from cash to equities.

Of course everything is relative. In Europe the financial news of late doesn’t have traders dancing in the street. On Friday Fitch joined the Greek chorus of naysayers when it downgraded the credit of five Euro-zone countries including Italy and Spain. Europeans know they’re in financial trouble and may see the United States as a beacon of growth. Reflecting the sentiment of investors, American media apparently don’t agree. While U.S. housing and employment numbers seem to be improving they’re moving upward at a glacial pace.

So is the glass half empty or half full? Depends on where you stand.