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Survey gets a read on e-readers

Survey gets a read on e-readers

A fifth of American adults say they have read an e-book in the past year. They read more frequently than their print-loving counterparts and they’re more likely than others to have bought rather than borrowed their most recent book. Those are some of the findings of the Pew Research Center Internet & American Life Reading …

Across the digital divide

Across the digital divide

The stakes continue to rise for print publications. Last week came news that for every dollar publications earn on their digital editions they lose ten times that amount in print advertising revenue. A new survey out today suggests that gulf will only continue to widen. Fifty-nine percent of U.S. marketers plan to spend more on …

Going mobile

Going mobile

Print is on the move again. Ever since Bernard Silver and Norman Woodland invented the barcode in 1949 business has worked to turn objects into information. The recession in advertising, the migration from print to digital media, consumer preference for mobile devices—all have accelerated the trend toward digitizing the physical world. Enter the QR, or …

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