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3 Steps to Creating Social Networks

3 Steps to Creating Social Networks

I’d just finished writing a social media strategy for a rather large healthcare company when my client asked: how are we going to implement this? One step at a time. A week later I think we have a solid plan for launching the network, first with employees, then with their customers and prospects. While developing …

Media extend reach through expanded tweets

Media extend reach through expanded tweets

Starting this week you can read snippets of articles or watch moments from TV shows like BET’s 106 & Park, all from inside a tweet, as the world’s leading micro-blogger attempts to monetize its service. In a blog post Twitter said it is expanding the offering to help users discover new content. Chances are good …

The check is in the post

The check is in the post

Starting a business? Start it right on social networks. With earned publicity increasingly hard to find and start-up ad budgets small, social media looks like a sure-fire way to promote a business on the cheap. Social networks can help new owners build their trade but the model is different from the top-down, broadcast marketing of …

The new Face(book) of marketing

The new Face(book) of marketing

If you’re a creative who wants to market your work, comScore knows where to find your audience. They’re on Facebook. Social media continues to attract more viewers and advertisers, according to comScore’s report “The 2010 U.S. Digital Year in Review.” Nine out of every 10 U.S. Internet users visits a social networking site every month, …

Libraries to present book, author expo July 10

Libraries to present book, author expo July 10

The Associated Libraries of Monroe County will present Monroe County Book Expo on Saturday, July 10, from 10 a.m. to 4 p.m. at the Eastern Monroe Public Library in Stroudsburg, PA. The event will showcase the published works of Monroe County residents. It also strives to encourage aspiring writers and support the exchange of ideas …

Rethinking social media

Rethinking social media

There’s a decent article over at PRSA on how companies can more effectively use social media to promote their business. Yes, it says the usual things but author Anthony Rotolo makes a point worth repeating: social networks aren’t broadcast media. They’re about conversation. You don’t push a message, or a product. You create a dialog …

Are you writing or wasting time?

Are you writing or wasting time?

“You can’t buy attention anymore.” Alex Bogusky, co-chairman of Crispin Porter + Bogusky Dell has sold $3 million worth of computers on Twitter. Lenovo cut call center activity by 20% by directing customers to a community website for answers. Retweets supporting Susan G. Komen for the Cure resulted in 11,000 visitors to the Atlanta Chapter’s …

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